The State of CTV in 2023
The connected TV (CTV) landscape in 2023 has evolved, presenting a mix of viewer preferences and advertising dynamics. Here’s a quick breakdown of the CTV marketplace and how JamLoop, as a dedicated CTV advertising platform, can help brands navigate it:
Dominant Platforms
Netflix leads in CTV time spent, with YouTube making a mark in ad revenue. Hulu also has a notable presence in both areas.
Ad-focused Platforms
Disney+, Tubi, Peacock, and Pluto have higher ad revenues compared to user engagement. This highlights efficient monetization, even if they might not have the vast audience of Netflix or YouTube.
The Ad-Usage Balance
Platforms like Netflix have a subscription-heavy model, while others, such as Tubi and Peacock, are more ad-reliant.
Free Services and Ads
Platforms like Tubi, Peacock, and Pluto prioritize ads, given they offer free viewing without ad-free options.
Why JamLoop?
With the shift towards streaming and CTV, brands need to be strategic. JamLoop offers specialized solutions for CTV advertising, ensuring brands reach their target audience effectively. Whether you’re looking to advertise on subscription-heavy platforms or free services, JamLoop provides the expertise and technology to maximize your ROI in the CTV space.
- Propriety DSP ad-tech platform specifically for OTT & CTV advertising
- Premium inventory from the top vendors in the industry
- Real-time campaign optimization and dashboard
When it comes to handling complex campaigns, nothing beats a direct path between customer service and the underlying technology that delivers the results. It’s about fast turnaround, no intermediaries necessary. The team that operates our proprietary buying platform on your behalf is part of the same team that built the technology. We do the heavy lifting, so you don’t have to.
Conclusion
CTV in 2023 offers a blend of opportunities for advertisers. With JamLoop’s CTV-focused platform, brands can navigate this space, ensuring their ads resonate with the right audience. Choose JamLoop and harness the potential of CTV advertising.
It is easy to get started
Send us an RFP, and your dedicated JamLoop account manager won’t skip a beat. We’ll get right back to you with a customized media plan.
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