How Michigan Creative Optimizes CTV without pricing surprises
A fixed-price CTV model built for agencies that optimize often
Michigan Creative optimizes CTV campaigns freely, with pricing that never moves.
The challenge
Every optimization risked a surprise bill
Adjusting targeting, geography, or audience mix with most CTV vendors meant re-quotes and delays. Michigan Creative needed room to optimize aggressively without a pricing conversation attached to every change.
- Re-quotes and fees discouraged frequent optimization.
- Budget predictability mattered as much as performance.
The approach
A fixed price, unlimited optimization
Jamloop priced the campaign once and let Michigan Creative adjust audience, geography, and targeting as often as needed. Jamloop's team ran day-to-day execution so Michigan Creative could focus on client strategy.
- Campaign changes never increased cost.
- Jamloop handled execution and optimization directly.
- Geographic and demographic refinement lowered CPMs over time.
The result
92–98% completion, zero billing surprises
Video completion rates held between 92% and 98% even as Michigan Creative narrowed targeting for efficiency. Pricing stayed fixed through every adjustment, and client escalations over cost dropped.
- CPMs fell as delivery efficiency improved.
- Campaign adjustments landed faster with no added cost.
