How Michigan Creative Optimizes CTV Without Pricing Surprises
A fixed-price CTV model built for agencies that optimize often
Michigan Creative optimizes CTV campaigns freely, with pricing that never moves.
The challenge
Every optimization risked a surprise bill
Adjusting targeting, geography, or audience mix with most CTV vendors meant re-quotes and delays. Michigan Creative needed room to optimize aggressively without a pricing conversation attached to every change.
Re-quotes and fees discouraged frequent optimization
Budget predictability mattered as much as performance
Budget predictability mattered as much as performance
The approach
A fixed price, unlimited optimization
Jamloop priced the campaign once and let Michigan Creative adjust audience, geography, and targeting as often as needed. Jamloop's team ran day-to-day execution so Michigan Creative could focus on client strategy.
Campaign changes never increased cost
Jamloop handled execution and optimization directly
Geographic and demographic refinement lowered CPMs over time
Jamloop handled execution and optimization directly
Geographic and demographic refinement lowered CPMs over time
The result
92–98% completion, zero billing surprises
Video completion rates held between 92% and 98% even as Michigan Creative narrowed targeting for efficiency. Pricing stayed fixed through every adjustment, and client escalations over cost dropped.
CPMs fell as delivery efficiency improved
Campaign adjustments landed faster with no added cost
Campaign adjustments landed faster with no added cost
