Industries | Non-Profit

CTV that drives gifts and enrollments

Reach new households on the biggest screen in the house—and connect streaming TV to what happens next: sign-ups, donations, and lasting support.

A man and woman seated at a round table in an office discussing a performance summary document and a laptop screen showing charts and graphs.

Why non-profits choose Jamloop for CTV

From development teams to grant-funded campaigns, streaming TV builds the trust that precedes action—and connects it to the sign-ups, donations, and enrollments that follow.

100X

traffic growth

32%

participant conversion lift

130M+

households with ZIP targeting

Woman with glasses on head works at dual monitors showing analytics and sales pipeline in office.
Woman with glasses on head works at dual monitors showing analytics and sales pipeline in office.

A platform built to earn support and prove it

Appeals move fast, and boards ask hard questions. CTV gives teams the flexibility to launch quickly, spend carefully, and report results you can defend.

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Reach the right households

Target by ZIP, DMA, or region, so grant dollars and appeal budgets stay inside the communities you serve.

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Premium inventory, never remnant

Premium streaming inventory across 300+ national networks and 800+ local publishers—big-screen inspiration with no exchange shortcuts.

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See where every ad ran

Impression-level visibility into placements, audiences, and outcomes—no black-box reporting.

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From screen to lasting support

Connect streaming TV exposure to site visits, sign-ups, donations, and the calls your programs count.

CTV built to grow gifts, sign-ups, and enrollments

Non-profit marketing has always been about earning trust before the ask. CTV adds reach into new households, presence between appeals, and a clearer connection between advertising and donations and lasting support.

Challenge

Solution

Outcome

New support comes from new households

Reach new households before the ask, on the screen where trust is built

Grow the file with supporters your appeals can convert and keep

Lasting support is built between appeals

Stay present between appeals with a steady, well-timed streaming presence

Turn one-time gifts into sustainers and multi-year support

Every media dollar answers to the board

Track outcomes to site visits, sign-ups, and donations, with conservative attribution

Report cost per acquired donor, not impressions, and defend the spend

Every grant has its own reporting rules

Run each campaign to its grant's geography, audience, and reporting requirements

Results matched to funding expectations, ready for every funder report

Follow the supporter from first ad to lasting gift

See how streaming TV moves supporters from awareness to website visits and sign-ups, donations and enrollments, and sustained support.

Local organizations

  • Be the cause your community knows
  • Premium streaming, no broadcast budget
  • Start with no minimum spend

National charities

  • One brand, present in every market
  • Reach new donor households at scale
  • Weight spend toward priority regions

Grant-funded campaigns

  • Reach the exact population funded
  • County and ZIP-bound delivery
  • Verified on-target reach

Local organizations

  • Tie ads to real visits to your site
  • See your cost per website visit
  • Learn which spots move people

National charities

  • Compare response market by market
  • Verify visits in your own GA4
  • Shift budget to regions that respond

Grant-funded campaigns

  • Exposure, site visits, hotline calls
  • Report reach by grant geography
  • Course-correct in real time

Local organizations

  • See the gifts your ads helped drive
  • Know your cost per acquired donor
  • Spend where donations come from

National charities

  • Match gifts to exposed households
  • Cost per donor, market by market
  • Prove lift with built-in holdouts

Grant-funded campaigns

  • Count enrollments, not impressions
  • Tie each result to the right grant
  • Numbers a funder report can carry

Local organizations

  • Turn first gifts into monthly giving
  • Stay present between appeals
  • Keep supporters engaged year-round

National charities

  • Grow sustainer files at scale
  • Measure multi-year payback
  • Defend the spend to your board

Grant-funded campaigns

  • Expand programs that proved out
  • Build the case for the next grant
  • Reporting funders ask to see again
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Connect to the data that grows support

Your team already reports to a board or a funder. Streaming results should land in the systems you use, measured conservatively enough to trust.

Find your next supporters

Audience data from 40+ partners: the interests, life stages, and geographies of the people your mission serves.

Count actions, not impressions

Site visits, sign-ups, donations, and calls flow into attribution, matched to the ads that drove them.

Attribution that won't overclaim

If there's uncertainty, we don't take credit. Fewer reported conversions—more confidence in every one.

Explore non-profit success stories

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100X+

Website traffic growth for a statewide, grant-funded campaign, with results matched to funding expectations

Steve Acito
Founder & Owner, Bluewire Media
"The advertising we did through Jamloop tracked higher than anything else. Jamloop gives me the data fast and from different angles—it tells a story, not just a report."
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From screen

to lasting support

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