Krow Media cut waste by moving senior living spend from linear to CTV
How streaming TV becomes a performance channel
Linear TV was burning budget
Krow Media supports assisted living and memory care communities, an industry with tight margins and high sensitivity to wasted spend. Traditional linear TV was expensive, inefficient, and difficult to optimize, especially as audiences increasingly shifted to streaming. Brian Krow needed a solution that could cut costs, eliminate middle-vendor markups, and still reach both adult children and aging seniors, audiences that are increasingly digitally savvy.
Direct inventory, zip-code precision
Krow Media partnered with Jamloop to move senior living campaigns from linear TV to a more efficient, performance-driven CTV strategy.
- Direct access to inventory: Jamloop's direct relationships with streaming publishers eliminated unnecessary intermediaries, reducing media costs and improving efficiency.
- Precision targeting to reduce waste: zip-code targeting and audience segmentation ensured ads reached only the most relevant households, dramatically lowering wasted impressions.
- Web attribution for validation: Jamloop's attribution tools revealed a direct correlation between ad exposure and website visits, reinforcing confidence in performance.
- Expert support and transparency: real-time reporting and responsive campaign management helped Krow communicate value clearly to clients and adjust strategies quickly.
Better results at a fraction of the cost
By shifting to CTV with Jamloop, Krow Media delivered better results at a fraction of the cost. Ad spend dropped by 75%, CPM was cut in half, and impressions and website engagement increased, proving that performance and efficiency don't have to be trade-offs. The ability to tell a clear, data-backed story around savings and results strengthened client trust and validated the move away from traditional TV.
- 75% reduction in ad spend with improved targeting efficiency
- 50%+ reduction in CPM versus linear
- Increased impressions and web traffic despite lower spend
- Clear correlation between ad exposure and website visits
- Order-level reporting showed how CTV contributed across the broader marketing ecosystem, including downstream engagement through social and email
