How AVC Media Group turns CTV changes around in hours
Turning an opaque media line into a provable one
AVC Media Group replaced vague impression estimates with impression-level proof.
The challenge
Vendors offered estimates, not answers
Most CTV vendors gave AVC only high-level impression estimates, with little insight into what drove performance. Requesting a change often meant higher costs or long delays.
- Limited visibility into delivery by device or geography.
- Optimization requests risked added cost or turnaround delays.
The approach
Transparency down to the impression
Jamloop broke down performance by impression, frequency, device, and geography, and explained exactly what each data source represented. Targeting and creative changes never added cost.
Detailed reporting replaced high-level estimates. Fixed pricing held through every optimization. Changes executed within hours, not days
The result
Proof clients could actually see
AVC now delivers validated, provable results to clients campaign after campaign. That transparency has strengthened trust, improved ROI, and helped AVC retain accounts longer.
- Improved ROI from impression-level reporting.
- Higher client confidence and retention.
- A repeatable way to prove streaming TV value.
