Menda Group turned CTV into growth for auto and insurance clients
A boutique agency, repeatable results, and CTV its clients can finally show a GM
Menda Group runs streaming TV the way it runs search and social—with proof behind every dollar.
Clients wanted streaming TV—and outcomes they could defend
Menda Group's auto and insurance clients didn't just want CTV. They wanted form fills, policy growth, site traffic, and revenue a GM could see. As a boutique agency, Menda had to deliver that across many accounts without adding operational drag or losing its high-touch service.
A performance-driven CTV strategy built on transparency and control
Menda partnered with Jamloop for direct inventory access and live reporting across every client account, attribution tied to real business actions—applications, site visits, search lift—and a fast, repeatable optimization workflow. Training and enablement let the team manage pixels, QA, and in-flight changes with confidence.
Streaming TV became a repeatable demand driver
Across Menda's auto accounts, CTV delivered measurable lifts. The proof let Menda expand CTV investment and use performance insights to strengthen client retention.
