How a global furniture brand launched a 20-market streaming sale in 24 hours
From under-two-weeks notice to a 20-market streaming launch
A global furniture brand needed speed and precision—Jamloop delivered both.
.webp)
The challenge
Nearly impossible, on nearly no notice
With fewer than two weeks to launch a major retail sale, the brand needed to reach high-income furniture intenders within a tight radius of each store—and do it across 20 smaller markets where cable TV had underperformed.
Under two weeks to secure inventory and launch. 20 markets where traditional cable had underperformed.
The approach
Custom targeting, launched at speed
Jamloop built custom high-intent audiences with multiple data partners and executed across Full Episode Player and Samsung TV Plus, going live in all 20 markets within 24 hours.
Custom audiences of furniture intenders within 25 miles of each store. Full-funnel placements from high-impact awareness to clickable pre-roll. Full-service execution with real-time optimization and no added fees
The result
Delivered fast, delivered in full
The campaign delivered 2.8 million impressions in 13 days—every ordered impression fulfilled—with 98% video completion on Full Episode Player and 93% on Samsung TV Plus, both at 100% viewability. Foot traffic during the sale window exceeded expectations.
100% of ordered impressions fulfilled. 100% viewability across both publishers. Foot traffic exceeded expectations during the sale window.
