Industries | eCommerce & DTC

CTV that creates new demand

Reach new households across streaming TV—and connect it to what happens next: website visits, orders, new customers, and revenue, measured in your own analytics.

Two women sitting on a couch facing a TV screen displaying a Luxe & Glow Summer Special offer with up to 30% off on beauty products including lotion, lipstick, cream, and perfume, alongside decorative flowers and a palm leaf.

Why ecommerce brands choose Jamloop for CTV

eCommerce growth runs on new demand. Streaming TV reaches new households beyond the auction—and connects that reach to orders, revenue, and incremental lift you can defend.

2.1X

ROAS in month one

725K+

new households reached

50%+

ROAS lift while optimizing

Person holding a smartphone displaying a skincare serum product page from Luxe & Glow, with a TV screen in the background showing a summer sale advertisement for up to 30% off on beauty products including lipstick, nail polish, serum, and cream, in a cozy living room setting.
Couple sitting on couch looking at phone, dog sleeping on rug in cozy urban living room.

A platform built to prove payback

eCommerce teams run the numbers on everything. CTV gives you new-customer targeting, premium inventory, transparent delivery, and attribution that undersells rather than oversells.

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Built to find new customers

Suppress current customers with your CRM data and build lookalikes from high-value buyers, so spend lands on acquisition.

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Premium inventory, never remnant

Premium streaming inventory across 300+ national networks and 800+ local publishers—big-screen inspiration with no exchange shortcuts.

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See where every ad ran

Impression-level visibility into placements, audiences, and outcomes—no black-box reporting.

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From screen to checkout

If there's uncertainty an ad drove the sale, we don't take credit—fewer signals, all defensible.

CTV built to drive new customers and incremental revenue

eCommerce marketing has always been about finding the next customer efficiently. CTV adds premium reach beyond the social auction, optimization while campaigns run, and measurement that lands in your own stack—verified visits, orders, and incremental revenue.

Challenge

Solution

Outcome

New customers live beyond the auction

Premium streaming reaches new households outside the auction you're bidding up

New demand at a cost structure that doesn't reset against you every quarter

Attribution has to survive the MER review

Conservative attribution: if there's uncertainty an ad drove the sale, we don't take credit

Fewer, cleaner conversion signals you can defend in the MER review

Considered purchases don't happen in one click

Verified visits land in your GA4, and order-level pass-back ties revenue to exposure

CTV measured in your source of truth, on your attribution model

Performance compounds flight over flight

Creative and audience optimization compounds flight over flight, without added spend

A channel that improves on a schedule you can see and plan around

Follow the journey from screen to checkout

See how streaming TV moves shoppers from awareness to website visits, orders and new customers, and incremental revenue.

DTC-only brands

  • Get on the big screen without a national budget
  • Create demand beyond the social auction
  • Launch in days with social-ready creative

DTC & wholesale

  • Build brand demand your retail partners feel
  • Time flights to launches and shelf resets
  • Show up beside premium content, not remnant

Owned stores & wholesale

  • One brand story, tuned market by market
  • Reach streaming-first households at scale
  • Coordinate national reach with local weight

DTC-only brands

  • See verified visits inside your own GA4
  • Track cost per visit like you do in search
  • Watch branded search climb with flights

DTC & wholesale

  • Split site lift from retail halo honestly
  • Compare site response market by market
  • Retarget exposed households across devices

Owned stores & wholesale

  • Connect national buys to site sessions
  • See product-line interest by market
  • Feed exposure data into your analytics stack

DTC-only brands

  • Suppress buyers you own; find new ones
  • Pass back orders with revenue attached
  • Grade the channel on blended CAC

DTC & wholesale

  • Track DTC orders next to partner sell-through
  • Build lookalikes from your best customers
  • Watch AOV and new-customer share climb

Owned stores & wholesale

  • Match orders and store sales to exposure
  • Run store-radius flights beside dot-com
  • One view of revenue, online and in-store

DTC-only brands

  • Holdouts built into the buy, no contracts
  • Prove sales you created, not captured
  • Fewer, cleaner signals your CFO can trust

DTC & wholesale

  • Geo tests that read lift across channels
  • Credit demand wherever the sale lands
  • Take log-level data into your own stack

Owned stores & wholesale

  • Matched-market tests that survive finance
  • Measure incremental lift at national scale
  • Validate results with your own tests
Man holding a coffee mug stands next to a woman seated at a desk with dual monitors displaying charts and data in a modern office.

Connect to the data that proves what you sold

Your team already runs MER, blended CAC, and holdout tests. This doesn't replace any of it—it plugs in, feeding verified signals into the stack you already believe.

Your analytics, our verified visits

Verified CTV-driven sessions flow into your own GA4, where your attribution model assigns the credit. No new dashboard to trust.

Orders matched, revenue attached

Order-level pass-back ties purchases and revenue to exposure, with log-level export for your MMM or BI stack.

Incrementality, built in

Randomized holdout experiments run in the bidder itself, plus market-level geo tests—no extra contracts, no synthetic controls.

Explore ecommerce success stories

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97%

of a high-ticket fitness brand's conversions landed after day 15, right in the consideration window

Lisa Lopuck
Chief Marketing Officer, Jacked Up Brands
“Jamloop guided our team through creation, optimization, and measurement—helping us get the most out of our ad spend. They truly became an extension of our team.”
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Man holding a digital sign inside a beauty products store displaying a summer special offer of up to 30% off, while two women carrying shopping bags walk by smiling and chatting.

From screen

to checkout

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