How CRG helped auto dealerships reach in-market buyers with CTV
From broad TV buys toprecision-targeted CTV—dealer by dealer
CRG needed a smarter way to put dealership clients in front of buyers who were actually ready to buy.
Traditional TV couldn't find the right buyers
Dealerships need local reach and qualified audiences—not just impressions. Traditional TV delivered neither precisely. And most CTV options couldn't reliably reach in-market auto buyers at scale within tight dealer geographies, leaving performance and budget on the table.
Intent-based targeting, built for dealerships
CRG partnered with Jamloop to move dealership clients from broad traditional TV to performance-driven CTV campaigns. Jamloop's direct publisher relationships and proprietary technology made it possible to reach the right buyers—at the right cost—with full visibility into what was working.
- In-market buyer targeting. Jamloop segmented audiences by purchase intent window (30, 60, 90, and 120 days), putting ads in front of buyers closest to converting.
- Lower CPMs, higher-quality inventory. Direct publisher relationships cut out the middlemen, delivering CPMs up to 50% lower than competing CTV providers.
- Real-time optimization. CRG leveraged Jamloop's self-service dashboard to analyze 30+ metrics at the impression level — optimizing by audience, geography, publisher, and frequency.
- Dedicated campaign support. A Jamloop campaign manager worked as an extension of the CRG team, keeping campaigns fast, responsive, and continuously improving.
More qualified buyers. Lower costs. Better ROAS.
By shifting to precision CTV, CRG's dealership clients reached more in-market buyers at significantly lower CPMs—improving return on ad spend across campaigns while maintaining the local brand presence that drives walk-ins and appointments.
