How a regional furniture retailer drove double-digit sales growth with CTV
Evolving from a mass linear strategy to precision, multi-channel retail media
A regional furniture retailer moved beyond linear TV—and turned store traffic into sales.
The challenge
Traffic was steady. Sales weren't.
The retailer had relied on linear TV for years. Store traffic held steady, but sales declined—shoppers were visiting without converting. The team needed to cut wasted media spend and reach higher-intent shoppers without losing linear's reach.
Store traffic without matching sales growth. Linear TV made it hard to identify which markets were underperforming.
The approach
A multi-channel strategy built on precision targeting
USA Marketing Partners and Jamloop expanded the media mix into CTV, using first-party data and lookalike audiences while optimizing weekly at the ZIP-code and store level.
Lookalike audiences modeled on the retailer's best customers. ZIP-code optimization reallocated spend to the highest-opportunity markets. CTV paired with search, YouTube, and social for full-funnel coverage.
The result
Double-digit sales growth, tracked to the store
The shift from linear-only to a precision, multi-channel strategy drove double-digit sales growth and a 68% increase in website revenue, with weekly optimization keeping spend focused on what was actually working.
Nearly 700,000 new website visitors. 10% increase in website sessions. Weekly, store-level reporting guided ongoing optimization.
