How Akian home services turned CTV into a measurable growth channel
Connecting media investment to measurable service-area growth
Targeting and attribution helped the company see which investments produced business results.
The challenge
Traditional TV lacked accountability
Akian Plumbing, Heating, Cooling & Electric relied on traditional television but had little visibility into whether spend was generating calls, quotes, or revenue. Campaigns also reached households outside the service area.
The approach
Focus spend on likely buyers
Jamloop replaced broad-market television with targeted CTV focused on Akian's service footprint. First-party audience insights, service-line creative, and attribution connected exposure to website engagement, offline sales, and revenue.
The result
Revenue-backed marketing decisions
Between December and mid-June, the campaign generated 153 attributed offline sales, more than $600K in revenue, and a 7X return on ad spend. The company gained a repeatable framework for evaluating audiences, messages, and service lines.
