Industries | Sports, Media & Entertainment

CTV that sells seats

Reach the households that buy tickets—and connect streaming TV to what happens next: ticket-page visits, ticket sales, sign-ups, and revenue.

A man and a woman sitting on a couch in a living room looking at a tablet together, with a third person in the background near the kitchen.

Why sports, media and entertainment brands choose Jamloop for CTV

Jamloop helps teams and venues, casinos, live events and tours, attractions, and entertainment brands use streaming TV to drive more ticket sales, sign-ups, and revenue.

A couple sitting closely on a couch at night, looking at a smartphone screen together with smiles, in a cozy dimly lit living room.
A couple sitting closely on a couch at night, looking at a smartphone screen together with smiles, in a cozy dimly lit living room.

A platform built to fill the house

Live entertainment runs on a clock—on-sales, presales, premiere windows. CTV gives marketers the flexibility to launch fast, flight late, and drive sales right up to the date.

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Precision to the drive market

Target by ZIP, DMA, or drive time, so spend reaches the markets that actually fill your seats, stop by stop and date by date.

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Premium inventory, never remnant

Premium streaming inventory across 300+ national networks and 800+ local publishers—big-screen inspiration with no exchange shortcuts.

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See where every ad ran

Impression-level visibility into placements, audiences, and outcomes—no black-box reporting.

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From screen to sold out

Connect streaming TV exposure to ticket-page visits, ticket sales, sign-ups, and revenue.

CTV built to drive ticket sales and revenue

Live event marketing has always been about selling the date. CTV adds precise drive-market reach, flighting built on the on-sale calendar, and a clearer connection between advertising and ticket sales and revenue.

Challenge

Jamloop Solution

Outcome

Every unsold seat expires at showtime

Flighting built on the on-sale calendar: launch fast, burst early, retarget the late window

Media that moves at the speed fans actually buy, not the speed a brand calendar allows

Every night out competes with home

Premium streaming reaches fans on the big screen, in your drive market, before the date

The night out is on the calendar before staying home wins by default

Ticket sales are the report card

Attribution ties ad exposure to ticket-page visits, purchases, promo response, and sign-ups

Proof in the currency your board, owner, or CFO already accepts: tickets and revenue

Direct sales build the fan relationship

Streaming creates demand in households before they ever land on a ticketing site

More direct sales: your buyer, your database, your renewal list

Follow the fan from first ad to sold seat

See how streaming TV moves fans from awareness to ticket-page visits, ticket sales and sign-ups, and sell-through and proven revenue.

Venues & events

  • Reach fans across your closest drive markets
  • Premium streaming on a local budget
  • Be the weekend plan before they search

Regional properties

  • Sell the season, not just one night
  • Reach households your database can't
  • Stay top of mind between home stands

Touring & content brands

  • One story, flighted stop by stop on the route
  • Own the premiere window on the big screen
  • National reach, tuned to every market

Venues & events

  • See streaming exposure turn into visits to your ticket page
  • Track presale and promo response by market
  • Time media to the on-sale, not the calendar

Regional properties

  • See which markets are shopping for seats
  • Spot the dates that need more media
  • Compare response property by property

Touring & content brands

  • Read demand stop by stop on the tour
  • Shift budget to the markets shopping now
  • Flight late for the last-week surge

Venues & events

  • Tie exposure to tickets sold, not impressions
  • Track promo-code redemptions
  • Turn a slow date into a full room

Regional properties

  • Connect campaigns to ticket sales and sign-ups
  • Grow the database ahead of renewal season
  • Count new player's club sign-ups

Touring & content brands

  • Connect exposure to purchases and subscriptions
  • See sales land market by market
  • Send buyers direct, and keep the buyer data

Venues & events

  • Prove the campaign paid for itself before the date
  • Revenue proof a small team can defend
  • Make sell-through the report card

Regional properties

  • Track revenue across the whole season
  • Shift budget to the dates that sell
  • Reporting a board will actually trust

Touring & content brands

  • Measure incremental subscriptions and revenue
  • Holdout tests that hold up to a CFO
  • Prove the tour, the premiere, the season
Person in a teal sweater using a laptop at a table, viewing a webpage with demographic targeting data and filters on the screen.

Connect to the data that fills the house

Reach fans based on interests, intent, and the signals of a night out taking shape. Jamloop connects to 40+ data partners and 60K+ segments to help you find the right fans and markets.

Find the fans ready to buy

Use interest, intent, and life-stage signals to reach the whole household planning the night out.

Confirm the ticket, not the impression

Purchase tracking connects exposure to ticket sales, sign-ups, and revenue, not modeled estimates.

Plug into the systems you already use

Feed in CRM and ticketing data, and pull results into GA4 and the dashboards you run on.

Explore more success stories

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738

Ticket-page visits attributed for a regional event that had two weeks to drive attendance intent

Advertising Executive
Full-Service Media Agency
“The Jamloop team was instrumental in optimizing campaign performance and driving tangible outcomes.”
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A group of baseball players and supporters standing on a baseball field around an older man holding a sign that reads 'Rivets Baseball New Season More Rivets Tickets on Sale Now' at Rivets Stadium during daylight.

From screen

to sold out

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