Industries | Travel & Hospitality

CTV that drives bookings and arrivals

Reach travelers in the markets that matter most—and connect streaming TV to what happens next: website visits, bookings, arrivals, and revenue.

Tour guide gesturing while addressing a group of tourists under a historic arched colonnade

Why travel and hospitality brands choose Jamloop for CTV

Jamloop helps destinations, hotels and resorts, attractions, casinos, and the agencies serving them use streaming TV to drive more website visits, bookings, arrivals, and revenue.

14X

ROAS on $50K spend

8,834

tracked purchases in a season

534,477

tracked site events

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Couple sitting closely on a couch looking at a smartphone together in a sunlit room.
Couple sitting on couch looking at phone, dog sleeping on rug in cozy urban living room.

A platform built to turn inspiration into arrivals

Travel runs on timing—seasonality, booking windows, and changing demand. CTV gives marketers more flexibility to adjust campaigns and drive bookings, arrivals, and revenue.

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Visitor-market precision

Target the ZIPs and DMAs your visitors actually come from—from nearby drive markets to high-value out-of-state travelers.

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Premium streaming, never remnant

Premium streaming inventory across 300+ national networks and 800+ local publishers—big-screen inspiration with no exchange shortcuts.

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See where every ad ran

Impression-level visibility into placements, audiences, and outcomes—no black-box reporting.

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From screen to stay

Connect streaming TV exposure to trip planning, bookings, arrivals, and revenue.

CTV built to drive more visitors and bookings

Travel marketing has always been about creating demand. CTV adds greater precision, the ability to optimize while campaigns run, and a clearer connection between advertising, bookings, arrivals, and revenue.

Challenge

Jamloop Solution

Outcome

Every campaign needs to show the visits it drove

Holdout-based incrementality shows which visits and bookings wouldn't have happened without ads

Answer the hard question—did advertising create demand, or just take credit for it?

Not every market drives the same travel demand

ZIP- and DMA-level targeting focuses spend on the markets most likely to produce visitors

Shift budget toward the markets driving more planning, bookings, and arrivals

Measurement needs to be independent

Impression-level reporting and conservative attribution—no credit taken where there is uncertainty

Numbers you can defend to a board, an owner, or a CFO

OTAs own the booking and the guest

Streaming campaigns send travelers to book direct on your site, tracked through to purchase

Direct bookings build the guest relationship

Follow the traveler from first spark to arrival

See how streaming TV moves travelers from inspiration to trip planning and website visits, bookings and arrivals, and proven revenue and impact.

Local attractions

  • Reach travelers in your closest drive markets
  • Premium streaming without a big budget
  • Be the weekend plan before they search

DMOs, CVBs & resorts

  • Inspire the markets that matter most
  • Split in-state and out-of-state media
  • Refresh creative as the seasons shift

National hotels & operators

  • National reach, tuned to every visitor market
  • One brand story, flighted market by market
  • Reach travelers while they're still planning

Local attractions

  • See streaming exposure turn into visits to your site
  • Track a cost per visit you can defend
  • Time media to your booking window

DMOs, CVBs & resorts

  • See which markets are planning trips
  • Spot the markets that need more media
  • Start early for long-lead trips

National hotels & operators

  • Connect national spend to site traffic
  • Compare planning activity market by market
  • Flight close-in for drive-market demand

Local attractions

  • Tie exposure to tickets, passes, and rentals
  • Count arrivals, not impressions
  • Turn a slow shoulder season into a busy one

DMOs, CVBs & resorts

  • See room nights by visitor market
  • Shift budget toward the markets that book
  • Board-ready reporting on every dollar

National hotels & operators

  • Connect campaigns to direct bookings
  • Grow the direct share of your bookings
  • Onboard loyalty data to reach past guests

Local attractions

  • Track revenue across tickets, lessons, and rentals
  • Prove the season paid for the media
  • ROAS a small team can stand behind

DMOs, CVBs & resorts

  • Answer “would they have come anyway?”
  • Prove incrementality, market by market
  • Defend every dollar to the board

National hotels & operators

  • Measure incremental revenue at national scale
  • Matched-market tests that hold up to a CFO
  • See online and on-property impact in one view
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Connect to the data that drives arrivals

Reach travelers based on where they go, what they do, and signals that indicate they're planning a trip. Jamloop connects to 40+ data partners and 60K+ audience segments to help you find the right travelers and markets.

Find travelers ready to go

Trip-intent data from 40+ partners and 60K+ segments—reach the whole household planning the trip.

Confirm the booking and the arrival

Purchase tracking and offline attribution connect exposure to bookings and visits—not modeled estimates.

Plug into the systems you already use

Feed in first-party and loyalty data, and pull results into GA4 and the dashboards your team runs on.

Explore more success stories

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$714K

Attributed revenue for a regional destination, measured with full transparency and accountability

Matthew Festa
VP Media Buying, AVC Media Group
“In comparison to other vendors, Jamloop is straightforward, easyto use, and a responsive, collaborative partner.”
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A woman holding a Pine Lake Lodge weekend getaway sign stands inside a cozy lodge lobby with wood furniture and decorations; next to her is a smiling family of four—father holding a map, mother wearing a hat, young boy with a bucket, and teenage girl with a blue life jacket—while other guests and luggage are visible in the background.

From screen

to stay

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