Jacked Up Brands drives 2.1X ROAS with performance CTV and custom segmentation
Streaming TV that drives ecommerce sales—not just impressions
See how Jamloop connected CTV exposure to real purchases for a high-ticket fitness brand.
New to CTV, with ROAS on the line
Jacked Up Brands leaned on paid social for lower-funnel performance but needed a scalable way to create new demand for high-ticket purchases. CTV was new territory. They needed targeting precision and attribution tight enough to protect ROAS from day one.
A precision CTV plan built to convert
Jamloop designed a multi-platform CTV strategy around custom segmentation, retargeting, and full-funnel attribution. We targeted men 35–54 with $150K+ household income and home gym interests across select Florida and Texas ZIP codes, then suppressed existing customers and built lookalikes from high-value buyers. Cross-screen retargeting kept the brand top-of-mind with online video, display, and high-impact pause ads with QR codes, while real-time attribution tied impression-level tracking to product views, cart activity, and purchases—optimized by creative, publisher, device, and time of day.
2.1X ROAS, ramping fast
CTV proved it can drive measurable ecommerce performance. ROAS hit 2.1X in the first month and conversion lift tracked to sustained frequency. With a 5.2 average frequency—and peak performance at 10–15 exposures—97% of conversions landed after day 15, matching the high-ticket consideration window.
