Media agency reached 200,326 households to drive ticket sales
Reaching the right households for a ticket-sales campaign, without waste
A media agency needed household-level precision for
a local performance group's concert series—and got it.
a local performance group's concert series—and got it.
The challenge
A narrow audience, a shrinking local-TV option
The agency needed to drive ticket sales for a local performance group's concert series to a narrowly defined, geographically specific audience. As streaming adoption grew, local TV became less effective, and most platforms offered only broad audience segments — making precise, efficient reach hard to find.
A narrowly defined, geographically specific target audience. Most ad platforms offered only broad, limited-customization segments.
The approach
Two audiences, precise geography, diversified delivery
Jamloop blended first-party CRM data with third-party intent signals to build two target segments, pinpointed households across defined Massachusetts geographies, and spread delivery across 601 placements on 300+ streaming apps.
Dual-segment targeting combined first- and third-party data
Household-level geo-targeting eliminated out-of-market waste
No single app exceeded 9% of the media mix
Household-level geo-targeting eliminated out-of-market waste
No single app exceeded 9% of the media mix
The result
200,326 households reached, goals surpassed
The campaign reached 200,326 unique households with a 98.4% video completion rate, diversified across 601 placements on more than 300 streaming apps — surpassing the client's original campaign goals.
Average frequency of 8.7x and 12.4x across the two segments
98.4% video completion rate
Delivery diversified across 300+ streaming apps
98.4% video completion rate
Delivery diversified across 300+ streaming apps
