Pinnacle turns provable delivery into repeat public-sector business
Strict boundaries, no conversion tracking, and a client who needed proof
Public-sector work is graded on delivery. Pinnacle needed to prove it, not just claim it.
Prove delivery without conversion tracking
Pinnacle's public-health and public-sector clients require ads to land inside specific counties and zip codes, and they expect evidence. With little conversion tracking available on this work, the agency had no performance story to fall back on and needed proof at the impression level instead.
- Strict county and zip boundaries with no room for spill
- A campaign that can't be proven doesn't get renewed
- Conversion tracking is rarely available on public-sector work
Granular geo-targeting with impression-level reporting
Jamloop reported every impression by geography, IP, and device, so Pinnacle could map delivery back to the exact boundary. When frequency risk appeared in smaller markets, creative segmentation was adjusted to spread exposure. The dashboard let the team make changes within hours.
- Impression-level reporting by geography, IP, and device
- Creative segmentation to manage frequency in small markets
- Delivery adjusted mid-flight, often within hours
On time, on budget, on target
Pinnacle delivers public-sector campaigns inside the boundary, on schedule, and on budget. Seeing below the household level let the agency defend delivery to clients directly. Dependable results have turned into repeat business and referrals.
- Verified on-target reach inside county and zip targets
- Campaigns live in under 24 hours
- Repeat business and referrals from public-sector clients
