How CTV helped a regional event drive attendance intent
Connecting event advertising to measurable attendance intent
The campaign showed what audiences did after seeing the ad, not just whether ads delivered.
The challenge
Event engagement was hard to prove
The home show had just two weeks to drive awareness and attendance. The team could measure reach, but had limited visibility into whether ad exposure was generating meaningful audience action.
The approach
Track the path to ticket interest
Jamloop launched a targeted CTV strategy across local broadcast, cable, and streaming inventory. Attribution and pixel tracking connected ad exposure to website visits, ticket-page visits, and exhibitor directory activity.
Targeted CTV across local broadcast, cable, and streaming inventoryAttribution and pixel tracking connecting ad exposure to website and ticket-page visitsExhibitor directory activity tracked alongside ticket interest
The result
Clearer evidence of event response
Over a 14-day flight, the campaign generated more than 2,100 attributed website visits and 738 visits to the ticket purchase page, giving the team a clearer picture of attendance intent.
738 ticket purchase page visits2,190 attributed website visits98% video completion rate100% campaign delivered on goal
