How Nueces County Sheriff's Office accelerated hiring 5X with performance CTV
Streaming TV that fills open roles—on a public-sector budget
Jamloop connected ad exposure to real applications, ZIP by ZIP, and proved CTV works for hiring.
The challenge
70 open roles and no recruiting channel that worked
Nueces County Sheriff's Office was down 70 correctional officers. Traditional recruiting fell short, and linear TV couldn't efficiently reach the right candidates. They needed performance proof fast—at a cost that fit a public-sector budget.
The approach
A targeted, performance-driven CTV campaign
Nueces County partnered with Jamloop to reach likely applicants and tie every impression back to real applications.
- Custom audience segmentation. Tailored segments built to reach likely applicants by location and viewing behavior.
- Real-time optimization. Live dashboard reporting to adjust delivery and maximize reach and efficiency.
- Attribution tied to applications. Viewership analyzed by ZIP and compared against application submissions, showing a clear link between CTV exposure and applicant volume.
- Budget-conscious execution. TV-level impact at a cost structure built for a small public-sector organization.
The result
Six months of results in 45 days
The first campaign generated 65 applications and 15 hires. A follow-up running under a month added 35 more applications, with five candidates already in the hiring process. The proof secured additional recruitment funding to scale.
"Our results using CTV advertising surpassed expectations,and at a cost I never believed possible for an organization our size."
