CTV that moves products off the shelf
Reach new-to-brand households at scale—and connect streaming TV to the currency you already trust: incremental sales, online and at retail.
Why CPG brands choose Jamloop for CTV
Creating demand is still the heart of CPG marketing. Jamloop helps brands reach new households on the big screen—and connects that reach to incremental sales, online and at retail.
1.4X
incremental ROAS
1.1%
sales lift vs. control
6%
peak regional sales lift
130M+
households
A platform built for brands that sell on shelves
Food, beverage, and beauty brands—and the organizations that market whole commodities—get TV's storytelling with digital's accountability. CTV gives teams the flexibility to optimize while campaigns run and tie every dollar to incremental sales.
Built to grow penetration
Suppress current buyers and target lookalikes built from your first-party data—so media lands on new-to-brand households.
Premium inventory, never remnant
Premium streaming inventory across 300+ national networks and 800+ local publishers—big-screen inspiration with no exchange shortcuts.
See where every ad ran
Impression-level visibility into placements, audiences, and outcomes—no black-box reporting.
From screen to shelf
Built-in incrementality testing separates sales you created from sales that would have happened anyway.
CTV built to grow household penetration and incremental sales
CPG marketing has always been about creating demand. CTV adds precise new-household targeting, the ability to optimize while campaigns run, and a clearer connection between advertising and incremental sales—online and at retail.
Challenge | Jamloop Solution | Outcome |
Sales happen at retailers you don't control | Clean Room ingestion matches your transaction data to exposed households—securely, at scale | Connect streaming exposure to real purchases, online and in-store |
Every claim of credit has to hold up | Conservative methodology: if there's uncertainty an ad drove the sale, we don't take credit | Numbers your analytics team can defend—to finance, to procurement, to the board |
Growth comes from new households | Big-screen storytelling aimed at new households—suppressing buyers you already own | Grow household penetration instead of re-winning customers you already have |
Lift needs independent validation | Built-in test-and-control measurement plus log-level data export, down to store and SKU | Validate lift independently and feed results into your own MMM and BI stack |
Follow the household from first impression to incremental sale
See how streaming TV builds awareness, reaches new households, drives online and retail sales, and proves incremental impact.
Emerging brands
- Get on the big screen without national budgets
- Launch in days, not upfront cycles
- Be seen beside premium content
Mid-size brands
- Out-shout bigger brands in key markets
- Flight around promos and seasonality
- Build mental availability year-round
Enterprise portfolios
- Coordinate awareness across a full portfolio
- Manage reach and frequency by household
- Reach streaming-first households at scale
Emerging brands
- Suppress current buyers so every dollar finds new households
- Build lookalikes from your first-party data
- Prove new-to-brand reach, household by household
Mid-size brands
- Grow penetration beyond core geographies
- Target category buyers, not just yours
- Track new-household reach by market
Enterprise portfolios
- Drive penetration, brand by brand
- Onboard first-party data via clean room
- Reach light and lapsed buyers at scale
Emerging brands
- Measure retail and DTC lift side by side
- Target ZIPs around every retail door
- Support new markets and new retail doors
Mid-size brands
- Connect exposure to sales in test markets
- Compare lift by region and retail footprint
- Shift budget to what's selling
Enterprise portfolios
- Match transaction files to exposed households
- Measure velocity where it matters most
- Report sales impact by market and SKU
Emerging brands
- Prove sales you created, not sales you'd get anyway
- Test-and-control built into the buy
- Show retailers media moves product
Mid-size brands
- Run holdouts without extra contracts
- Validate lift with geo experiments
- Grade every campaign on iROAS
Enterprise portfolios
- Feed log-level data into your MMM
- Validate lift with your own tests
- Bring experiment-grade rigor to TV
Connect to the data that proves incremental sales
Your team already runs MMM, panels, and test-and-control. This doesn't replace any of it—it plugs in. Rigorous experiments, conservative attribution, and raw data you can take with you.
Incrementality, built in
Randomized holdout experiments run in the bidder itself, plus market-level geo tests—no extra contracts, no synthetic controls.
Your transactions, matched securely
Clean Room ingestion turns retail transaction files into exposure-matched sales reporting, with revenue attached.
Data that leaves with you
Log-level export with store and SKU metadata feeds your MMM and BI stack—no walled garden.
Explore more success stories
In incremental retail sales from a $150K investment—verified by a third-party test-and-control sales study
“Jamloop gives us the tools necessary to more effectively reach intended buyers and help our clients sell more cars and trucks.”
