Food, beverage, and beauty brands—and the organizations that market whole commodities—get TV's storytelling with digital's accountability. CTV gives teams the flexibility to optimize while campaigns run and tie every dollar to incremental sales.
Why CPG brands choose Jamloop for CTV
Creating demand is still the heart of CPG marketing. Jamloop helps brands reach new households on the big screen—and connects that reach to incremental sales, online and at retail.
1.4X
incremental iROAS
1.1%
sales lift vs. control
6%
peak regional sales lift
130M+
households
A platform built for brands that sell on shelves
Built to grow penetration
Suppress current buyers and target lookalikes built from your first-party data—so media lands on new-to-brand households.
Premium inventory, never remnant
Premium streaming inventory across 300+ national networks and 800+ local publishers—big-screen inspiration with no exchange shortcuts.
See where every ad ran
Impression-level visibility into placements, audiences, and outcomes—no black-box reporting.
From screen to shelf
Built-in incrementality testing separates sales you created from sales that would have happened anyway.
CTV built to grow household penetration and incremental sales
CPG marketing has always been about creating demand. CTV adds precise new-household targeting, the ability to optimize while campaigns run, and a clearer connection between advertising and incremental sales—online and at retail.
Challenge
Solution
Outcome
Sales happen at retailers you don't control
Clean Room ingestion matches your transaction data to exposed households—securely, at scale
Connect streaming exposure to real purchases, online and in-store
Every claim of credit has to hold up
Conservative methodology: if there's uncertainty an ad drove the sale, we don't take credit
Numbers your analytics team can defend—to finance, to procurement, to the board
Growth comes from new households
Big-screen storytelling aimed at new households—suppressing buyers you already own
Grow household penetration instead of re-winning customers you already have
Lift needs independent validation
Built-in test-and-control measurement plus log-level data export, down to store and SKU
Validate lift independently and feed results into your own MMM and BI stack
Follow the household from first impression to incremental sale
See how streaming TV builds awareness, reaches new households, drives online and retail sales, and proves incremental impact.
Emerging brands
Get on the big screen without national budgets
Launch in days, not upfront cycles
Be seen beside premium content
Mid-size brands
Out-shout bigger brands in key markets
Flight around promos and seasonality
Build mental availability year-round
Enterprise portfolios
Coordinate awareness across a full portfolio
Manage reach and frequency by household
Reach streaming-first households at scale
Emerging brands
Suppress current buyers so every dollar finds new households
Build lookalikes from your first-party data
Prove new-to-brand reach, household by household
Mid-size brands
Grow penetration beyond core geographies
Target category buyers, not just yours
Track new-household reach by market
Enterprise portfolios
Drive penetration, brand by brand
Onboard first-party data via clean room
Reach light and lapsed buyers at scale
Emerging brands
Measure retail and DTC lift side by side
Target ZIPs around every retail door
Support new markets and new retail doors
Mid-size brands
Connect exposure to sales in test markets
Compare lift by region and retail footprint
Shift budget to what's selling
Enterprise portfolios
Match transaction files to exposed households
Measure velocity where it matters most
Report sales impact by market and SKU
Emerging brands
Prove sales you created, not sales you'd get anyway
Test-and-control built into the buy
Show retailers media moves product
Mid-size brands
Run holdouts without extra contracts
Validate lift with geo experiments
Grade every campaign on iROAS
Enterprise portfolios
Feed log-level data into your MMM
Validate lift with your own tests
Bring experiment-grade rigor to TV
Connect to the data that proves incremental sales
Your team already runs MMM, panels, and test-and-control. This doesn't replace any of it—it plugs in. Rigorous experiments, conservative attribution, and raw data you can take with you.
Incrementality, built in
Randomized holdout experiments run in the bidder itself, plus market-level geo tests—no extra contracts, no synthetic controls.
Your transactions, matched securely
Clean Room ingestion turns retail transaction files into exposure-matched sales reporting, with revenue attached.
Data that leaves with you
Log-level export with store and SKU metadata feeds your MMM and BI stack—no walled garden.
Randomized holdout experiments run in the bidder itself, plus market-level geo tests—no extra contracts, no synthetic controls.
Your transactions, matched securely
Clean Room ingestion turns retail transaction files into exposure-matched sales reporting, with revenue attached.
Data that leaves with you
Log-level export with store and SKU metadata feeds your MMM and BI stack—no walled garden.
Explore more success stories
$205K
In incremental retail sales from a $150K investment—verified by a third-party test-and-control sales study
“Jamloop gives us the tools necessary to more effectively reach intended buyers and help our clients sell more cars and trucks.”
