Right Angle Media filled every open role and proved ROI for clients
How a small-market agency traded broadcast waste for measurable streaming response
Local TV cost more and proved less
Broadcast and cable were the only real options in Right Angle Media's market, and both sprayed budget across households that would never respond. Reporting came back late and thin. The agency's recruiting and local business clients wanted applications, calls and visits—not awareness.
- Broadcast and cable buys wasted spend on households outside the service area
- No reporting the agency could use to defend spend or project results
- Recruiting and local business clients needed response, not reach
Precision targeting with transparent reporting
Right Angle Media moved to Jamloop and rebuilt its local buys around two things broadcast could not offer. Campaigns ran only against qualified households in each client's service area, delivered evenly across premium publishers, with dashboards the agency could open in front of a client.
- Geo-focused targeting kept delivery inside each client's actual service area
- Job role, income and behavioral signals put recruiting ads in front of likely applicants
- Even distribution across local news and major streaming networks kept exposure consistent
Every open role filled, response up
Recruiting clients filled all their open positions. Other advertisers saw measurable increases in calls, website visits and qualified prospects, and completion rates ran to 99% on full-episode player. The agency got similar or better response than broadcast for less spend.
- All open positions filled for the agency's recruiting clients
- 99% completion rate on full-episode player, 70% on online video
- Roughly 30,500 households reached at a healthy frequency of about 7
"Jamloop lets us deliver serious ROI and predictable results for our clients—something we struggled to achieve with traditional local media."
