Run CTV your way: Introducing Co-Managed CTV

For years, streaming TV has handed performance teams two options. Managed service often means handing over the budget and trusting a black box. Self-serve often means "here's the software, good luck." One asks you to give up control. The other leaves you on your own.

Today we're launching Co-Managed CTV—the model in the middle, and the one most performance teams have been missing.

What co-managed actually looks like

The reason the middle has been missing isn't hard to explain. Most streaming TV platforms are built to do one thing: run it for you, or hand you the keys. Sitting in between takes people with media expertise, not just software—and most platforms don't have them.

Performance teams do want to be in between. They already run search and social with a dollar-in, return-out discipline, and they know streaming TV belongs in the mix. What they're missing isn't buttons—it's the confidence that the plan behind the buttons is right. They could probably figure it out. But "probably" is a risky thing to bet a budget on.

Co-managed answers that. The advertiser runs the campaigns. Jamloop's media team is in the room for the questions that matter—what the media plan should look like, how much to spend, how budget should shift from one market to the next.

You keep control. You don't go it alone.

Why Jamloop can offer this

This isn't a platform bolting on a support line. It's the other way around.

Long before the self-serve platform existed, Jamloop ran streaming TV as a managed service—and built its reputation doing the hard part: making CTV perform market by market. That meant planning across hundreds of local markets, setting budgets that matched each one, and proving the spend drove real outcomes on the ground—store visits, calls, appointments, and sales.

We built the platform around that expertise, not the other way around. That's hard for a single-model competitor to copy, because it isn't a feature. It's how we're built.

The platform itself isn't new, either. It's been running quietly for over a year while our product and engineering teams refined it, with a handful of advertisers finding it on their own and putting real media dollars through it in 2025 and early 2026. What's launching today is the combination: the platform those early users proved out, now paired with the local media expertise Jamloop built its reputation on.

Three ways to work, one platform

Co-Managed CTV doesn't replace self-serve or managed service. It gives advertisers the best of both—the control of running it yourself, the support of a media team when you want it—on one platform, with the same transparent reporting underneath.

• Self-serve, when you want control.
• Co-managed, when you want support.
• Managed service, when you want Jamloop to run it.

And because it's one platform, you can change how you work as your needs change—lean on our team during a big planning cycle, take the wheel once you've found your footing, hand off a market when the team is stretched. Same platform, same performance, whatever the level of support.

Built for how performance teams actually work

Co-Managed CTV is built for two kinds of advertisers in particular.

Multi-location and franchise brands get centralized control with localized execution—running campaigns across markets, ZIP codes, and locations, with measurement that ties spend to store visits, calls, appointments, and sales at the location level.

Regional and independent agencies get a way to add CTV to what they already offer, with transparent reporting that holds up in front of clients and engagement models that flex by account. Some clients are managed. Some run it themselves. Co-managed covers the rest—without forcing the agency into staggering minimums just to be serviced a particular way.

One agency partner put it plainly:

"We'd used self-serve CTV tools before, and the problem was never the buttons. It was knowing whether the plan behind them was right. With Jamloop, we run the campaigns ourselves, but we've got their media team to check our thinking on spend and market strategy." — Kyle Mollison, Director of Marketing Services, VividFront

Get started

Co-Managed CTV is available today. Sign up and a Jamloop media expert will reach out to help shape the plan. Prefer to talk it through first? Book a demo.