More support than self-serve, more control than managed service
Most CTV platforms make you pick a lane. Jamloop doesn’t. Co-managed CTV gives your team hands-on visibility and the media expertise to actually act on it–without carrying the full operational load.
See the difference
Learn how co-managed CTV changes the game for CTV advertisers
Show up where it matters. See what it drives.
Run CTV your way
The market has been underserved
Managed service meant handing over the keys and trusting reporting. Self-serve meant learning a new channel on your own—no guidance, no safety net, just “good luck.”
Most performance brands and agencies don’t fit either model. They want to stay close to their campaigns. They want to understand what’s working and why, and they don’t want to become a trading desk to do it.
That’s the gap co-managed CTV closes.
Self-serve, supported
Co-managed CTV is Jamloop’s flexible service model for marketers that want real visibility into their campaigns without managing every detail themselves. You control what matters—your markets, your audiences, your goals. Jamloop brings the strategy, the platform, and expertise to turn that into results.
No black box. No flying blind. No more choosing between control and support.
The flexible way to run CTV
Co-managed CTV is built to address the common challenges marketers face when buying CTV—whether it's self-serve or managed service
Challenge | Co-managed CTV | Outcome |
We know Meta Ads, but we’ve never run a CTV campaign before | Our CTV experts provide guidance on campaign structures & budgets | Your media buyers can build campaigns themselves with the confidence that the strategy is backed by years of CTV expertise |
We had no visibility into how another vendor ran things | Whether Jamloop builds & manages campaigns or you do, you get access to the same transparent real-time reporting features | You have visibility & control over the strategy, optimizations, and outcomes—no matter whose hands are on the keyboard |
We don’t have the team to manage these campaigns | Tap our team in no matter where the headcount bottleneck is: strategy & planning or hands-on execution | You can plan & deliver high-performing CTV campaigns without adding headcount or operational drag |
I don’t want to pay a markup to have someone else manage things | Our direct publisher relationships mean we can offer competitive CPMs, whether we manage campaigns or you do | You don’t pay more to have our CTV experts help make your campaign drive outcomes. |
How co-managed CTV actually works
From campaign planning & launch, to real-time optimization, to measurement & attribution—our experienced team is there to support when needed, and to
Plan and launch intentionally
Build campaigns around the audiences, markets, inventory, and business goals that matter the most. Launch with the confidence that your campaign was planned with years of CTV experience.
Collaborate and improve what works
See firsthand which audiences, markets, creatives, and placements are creating real action. Collaborate with our strategists to help know when to shift spend, tune campaigns, and keep improving while the campaign is live.
Tie CTV to business impact
Understand how streaming TV contributes to site visits, calls, appointments, store visits, leads, and sales–online and offline. Marry our expertise with transparent reporting to demonstrate impact.
Who is co-managed CTV for?
Multi-location & franchise brands
Reach households that matter by market, ZIP, audience, and location footprint. Drive local impact across stores, offices, branches, and service areas.
Agencies
Add performance CTV without adding operational drag. Premium streaming TV, local targeting, and years of expertise deliver measurable business impact you can stand behind.
Industry outcomes
Retail & ecommerce
Use CTV to support the full path to purchase—from site visits and online store revenue to store foot traffic and in-store sales.
Consumer services
For categories where sales happen after the click, drive actions that matter: calls, form fills, estimates, appointments, and closed business.
Automotive
Reach in-market car shoppers with CTV—and connect exposure to showroom visits, test drives, leads, and verified sales. Online and lot by lot.
"With co-managed CTV, we run the campaigns ourselves, but we’ve got their media team to check our thinking on spend and market strategy. It lets us borrow Jamloop's years of strategic expertise without having to dramatically upskill our team, all to the benefit of our clients.
Director of Marketing Services
VividFront
Get control over CTV without going it alone
See what you can drive when you have control backed by expertise
