Statewide campaign drove measurable consumer engagement
Turning statewide awareness into measurable consumer engagement
The campaign showed how awareness investment translated into measurable consumer behavior
The challenge
Awareness needed proof of action
The organization wanted to understand whether advertising was influencing consumer behavior, not just generating reach. Traditional reporting showed impressions, but not what consumers did after exposure.
The approach
Measure engagement after exposure
Hahn used Jamloop to launch a statewide CTV campaign across seven geographic regions and used attribution to track visits to recipe, nutrition, and educational content. Frequency analysis identified the exposure range most likely to drive action.
The result
A framework for future investment
The campaign generated 33,817 consumer sessions tied to ad exposure and reached nearly two million households. It also identified 6-10 exposures as the most effective range for driving engagement.
