How a regional casino resort proved double-digit brand lift with CTV
Proving that CTV moves brand perception, ZIP code by ZIP code
A regional casino resort needed proof its CTV investment was working — and got lift across every metric.
The challenge
The investment needed proof, not just impressions
The resort wanted to validate the true brand impact of its CTV investment—measuring perception shift across awareness, recall, consideration, favorability, and intent, and benchmarking it against industry standards, without relying on online attribution.
No online attribution—the goal was pure brand-impact validation. Needed to identify where geography and audience were driving the most lift.
The approach
Premium placement, precise geography, active reallocation
Jamloop ran the campaign exclusively in Full Episode Player environments, targeted clearly defined ZIP geographies, and shifted spend toward the highest-performing clusters as in-flight results came in.
FEP-only placement for long-form, high-attention exposure. ZIP-code precision targeting across primary and secondary geographies. Budget reallocated toward clusters generating up to 10x lift.
The result
Lift across every metric tracked
A $33.5K investment delivered 1.42 million premium impressions and double-digit lift across brand favorability, intent to visit, ad recall, and consideration—with the top ZIP clusters generating up to 10 times the average lift.
40.5% lift in brand favorability; 34.3% lift in intent to visit. 30% lift in ad recall; 19.6% lift in consideration; 8.1% in awareness. Top ZIP clusters delivered up to 10x the average lift.
