National home services brand proved CTV drives real local revenue
A franchise model needed local proof. CTV delivered it—market by market.
See how online and offline signals connected exposure to closed sales.
Awareness wasn't enough. Owners needed proof.
A national home services brand running a franchise model had to show that connected TV drove real, market-level revenue—not just impressions. Franchise owners wanted territory-specific proof that CTV reached qualified households and closed sales. Without clear ROI, future CTV investment was at risk.
A CTV strategy built for local accountability
Jamloop built a performance-driven CTV plan designed to prove out market by market:
- High-intent local targeting: homeowners reached by income, tenure, and behavioral signals
- Continuous optimization: pacing, frequency, publishers, and creative refined month over month
- Localized creative: Creative Studio replaced generic national ads with market-specific spots
- Offline + online attribution: roughly 2,000 offline sales matched to exposed households via Jamloop's identity graph
Revenue you can trace to the household
By unifying online signals with offline sales data, the brand got a full view of the customer journey—from CTV exposure to an in-person closed deal. Performance climbed as localized creative and refined targeting took hold, proving the approach was scalable, repeatable, and revenue-driving across markets.
