National home services brand proved CTV drives real local revenue
A franchise model needed local proof. CTV delivered it—market by market.
See how online and offline signals connected exposure to closed sales.
The challenge
Awareness wasn't enough. Owners needed proof.
A national home services brand running a franchise model had to show that connected TV drove real, market-level revenue—not just impressions. Franchise owners wanted territory-specific proof that CTV reached qualified households and closed sales. Without clear ROI, future CTV investment was at risk.
The approach
A CTV strategy built for local accountability
Jamloop built a performance-driven CTV plan designed to prove out market by market:
- High-intent local targeting: homeowners reached by income, tenure, and behavioral signals
- Continuous optimization: pacing, frequency, publishers, and creative refined month over month
- Localized creative: Creative Studio replaced generic national ads with market-specific spots
- Offline + online attribution: roughly 2,000 offline sales matched to exposed households via Jamloop's identity graph
The results
Revenue you can trace to the household
By unifying online signals with offline sales data, the brand got a full view of the customer journey—from CTV exposure to an in-person closed deal. Performance climbed as localized creative and refined targeting took hold, proving the approach was scalable, repeatable, and revenue-driving across markets.
"For the first time, our franchise owners could see exactly which closed deals traced back to CTV. That changed the conversation—CTV went from a brand expense to a revenue channel we could count on, market by market."
