How a therapy network gained visibility into appointment performance
Connecting media spend to appointment activity
Placement-level reporting showed which campaigns and publishers were driving patient action
The challenge
Appointment impact was unclear
HealthQuest, a multi-location physical therapy practice, needed to prove streaming TV was generating new patient appointments, not just impressions. Previous vendors provided high-level performance metrics without connecting media spend to appointment volume.
The approach
Track appointments by placement
Jamloop built a patient-acquisition strategy across CTV, online video, and display retargeting. Audience-specific creative and placement-level attribution connected media exposure to website visits, responses, and appointment requests.
The result
Visibility that supported renewal
The campaign generated 96 appointment requests in one month at $31.91 per lead, well below the industry benchmark. For the first time, the team could see which publishers and placements were driving appointments.
