How a regional destination connected CTV to measurable revenue
Replacing seasonal campaign guesswork with revenue accountability
Attribution connected streaming spend to purchases across the full winter customer journey
The challenge
Revenue impact was invisible
The destination was running streaming TV but could not tie spend to ticket sales, passes, lessons, or rental revenue. As the winter season approached, that lack of accountability created risk.
The approach
Connect exposure to purchases
Jamloop built an attribution-first streaming strategy with comprehensive pixel tracking, high-intent winter audience targeting, and custom reporting tied to ticket sales, season passes, lessons, and rentals.
The result
A new standard for evaluation
The campaign generated $713,972 in attributed revenue on a $50,000 investment, with more than 8,800 tracked purchases. The results created a clearer standard for evaluating future streaming investment.
