How a regional bank connected rural reach to customer activity
Connecting rural reach to measurable banking activity
CTV reached underserved markets and linked exposure to digital and physical customer actions
The challenge
Rural audiences were hard to reach
The institution needed to reach consumers across sparsely populated markets where streaming inventory is often thin. Previous partners struggled with delivery, and attribution was limited.
The approach
Deliver reach and measure activity
Jamloop used zip-code-level targeting, broad and high-frequency audience layers, and direct publisher relationships to reach rural markets. Post-exposure attribution connected impressions to site visits, branch visits, account openings, and engagement signals.
The result
Evidence that CTV moved customers
The campaign generated 103,103 post-exposure site visits, 4,811 branch visits, and 6,081 total banking conversions. The institution gained proof that CTV was driving measurable banking activity.
