How a food marketing organization proved awareness drives revenue
Proving awareness can drive measurable retail demand
Independent measurement connected a national awareness campaign to real-world sales impact
The challenge
Retail impact was hard to prove
The organization needed to drive year-round demand for a commodity product, but the category lacked a unified point-of-sale system. Traditional digital attribution could not prove whether awareness influenced retail sales.
The approach
Measure sales lift independently
Jamloop built a national campaign across Pause Ads, Online Video, and Display while partnering with a third-party measurement provider to run a test-and-control sales lift study across matched retail markets.
The result
Independent proof of retail growth
The campaign delivered $205,106 in incremental retail dollar sales and a 1.4X incremental ROAS. Test markets outpaced controls, validating that awareness investment could drive measurable retail growth.
