How a B2B distributor expanded national reach through CTV
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Expanding a B2B growth strategy beyond social media
CTV gave the company a scalable national channel with practical performance visibility
A single-channel strategy limited scale
The distributor had built its advertising program around social media, which supported awareness but was difficult to scale nationally or attribute to B2B buying behavior. The company needed a new growth channel without creating measurement blind spots.
Build practical B2B visibility
Jamloop introduced the company's first national CTV campaign and integrated it with existing digital marketing. Performance was evaluated through traffic trends, engagement signals, Google Analytics insights, and ongoing optimization.
Growth turned into advocacy
Since launch, the company achieved approximately 125% growth and increased monthly spend by 80%. The client also became an advocate, providing a testimonial and referring at least one customer.
