Bluewire Media drove 100X traffic growth for grant-funded campaign
When the results have to hold up, the reporting has to be real
One broad audience. Many grants. Zero room for guesswork.
Bluewire Media set out to promote a statewide smoking cessation program funded by multiple grants—each with its own geographic, demographic, and reporting requirements. The audience was broad, campaigns had to run across regions, and every result had to be attributed back to the right grant. Bluewire needed speed and precision without sacrificing accountability.
A flexible, data-driven CTV strategy built for speed
Bluewire partnered with Jamloop to run streaming TV the way performance teams run search and social—test fast, target tight, and adjust in real time.
- Hyper-targeted segmentation. Jamloop reached smokers using 20+ behavioral and demographic signals, including smoking preferences and prior cessation attempts.
- Real-time transparency. Live reporting let Bluewire see what was working, course-correct, and refine segments and publishers to find the performance sweet spot.
- Multi-campaign execution. Multiple campaigns ran at once, each mapped to a specific grant's spend, geography, and goals.
- Creative testing at speed. As a production company, Bluewire tested and refined creative against performance signals as results came in.
100x more traffic—and proof the client could defend
The campaign drove a dramatic jump in engagement: website traffic grew more than 100x, and participant conversions rose 32%. Jamloop's transparent reporting connected ad exposure directly to website activity and hotline calls, giving Bluewire clear, defensible proof of impact. The results were strong enough that the client's executive team asked for a deeper data review and started exploring CTV for more programs.
- Clear correlation: exposure → site visits → hotline calls
- Grant-level reporting aligned to measurable outcomes
"The advertising we did through Jamloop tracked higher than anything else. Jamloop gives me the data fast and from different angles—it tells a story, not just a report."
