Plan with confidence, target with precision, and prove growth—all in one platform

Article
June 25, 2026
By Lauren Kiser

Streaming TV advertising should drive business growth you can see and feel. That's the bar we hold ourselves to, and the Jamloop 2026.3 release is built to support it in new and better ways.

This release sharpens the full arc of a campaign—from the first plan to the proof at the end. You can set a clear goal and let our optimization engine work toward it, forecast reach before you spend, easily narrow down targeting to the exact right customers, and build stronger creative without leaving the platform. Take a peek at what's new.

Key takeaways

  • Conversion goals let advertisers choose Build Awareness or Drive Conversions, with machine-learning optimization applied to conversion campaigns.
  • Reach forecasting estimates a campaign's expected reach before launch based on spend, geography, and flight duration.
  • Audience interest group expansion grows the self-serve audience library to over 1,000 interest groups, built on Experian's master taxonomy, with search and category browsing.
  • Clips in ad creator lets advertisers upload their own video clips—up to 100MB—directly into our AI ad creator, not just still images.
  • Spend markup lets agencies apply a per-brand percentage markup to the spend clients see in reporting, while keeping platform costs private.

Conversion goals: run streaming TV the way you run search and social

You now set your campaign's goal up front, and the platform adapts to match it.

Choose 'Build Awareness' to expand reach and keep your brand visible, or 'Drive Conversions' to optimize toward real actions like purchases and sign-ups. Both goals are presented as clear, equal-weight paths, so you pick the strategy that fits the campaign—not the one the interface pushes you toward.

'Build Awareness' uses a reach-based strategy focused on impressions, visibility, and audience growth. 'Drive Conversions' puts our optimization engine to work, analyzing inventory across publisher, day of week, time of day, and geography, then prioritizing the highest-performing segments to drive stronger results. It evaluates performance daily and acts on the top-performing inventory as your campaign runs.

As you build a conversion line, guidance appears where it counts—flagging settings like a low budget, a single publisher, or a short flight that could limit performance, so you give the optimizer the room it needs to work. 'Drive Conversions' requires an active pixel; if you don't have one configured, the builder walks you through creating one before you proceed.

This is the Jamloop promise in product form: spend a dollar, expect a return.

Reach forecasting: see your expected reach before you spend a dollar

When you set up a brand awareness line, reach forecasting gives you a confidence-based estimate of how many people your campaign can reach—based on your spend, geography, and flight duration.

You see the estimate before launch, so you know whether a campaign is set up to hit your goals or needs adjusting first. Change an input—add budget, widen the geo, extend the flight—and watch how it moves your projected reach. Estimates display as a range, so you can plan with realistic expectations instead of guessing.

It's accountability applied at the very first step, not just after the fact.

Audience interest group expansion: reach the right customers with a bigger, sharper library

The self-serve platform now includes a substantially expanded library of interest group audiences you can browse and apply yourself, built on Experian's master taxonomy—so the granular targeting that used to require a support request is now at your fingertips.

Browse audiences by category, add them to a line, or save them to your Audience Manager. Search returns any keyword match across the audience taxonomy, so you can find what you need quickly instead of scrolling. And you can see the full list of audiences under each taxonomy category, so you always know what's available.

We've also refined the demographics panel to keep the core audiences front and center—more targeting power, without an overwhelming number of choices.

Better targeting means better outcomes, and a far stronger answer when a client asks who their ads are reaching.

Clips in ad creator: bring your own video, not just stills

You can now upload your own video clips directly in ad creator, so the footage you already have can go straight into a creative.

Previously, ad creator only supported uploading still images and using existing video meant a custom request. Now it's built in. Upload a clip and isolate the exact portion you want featured in the creative, so you control what makes the final ad. It works alongside the existing image tools, all in the same place.

Strong creative is part of strong performance, and now it's one less thing standing between a brand and a live campaign.

Spend markup: show clients the price they pay, keep your costs private

Agencies can now apply a percentage markup to a brand's spend, so the reporting dashboards clients see reflect what the client pays the agency—not the agency's lower platform cost.

Set the markup per advertiser. Charge one brand 15% and another 30%—you control the rate brand by brand. The markup grosses up the spend shown in reporting rather than changing the actual transaction price, so there's nothing to untangle if the math needs adjusting. And the adjustment carries through consistently across related metrics: when spend is marked up, cost-per metrics like CPA and CPM adjust to match, and for brands with attribution pixels, ROAS and all related cost-per metrics adjust too.

This removes the single biggest reason agencies hide data. Now they can invite their brands into the platform to see performance for themselves, with accurate, client-facing numbers. Spend markup is admin-only for agencies, so control stays where it belongs.

What 2026.3 means for your business

Taken together, 2026.3 strengthens the full arc of a campaign: forecast the reach, set the goal, target the right audience, build the creative, and bring clients into the platform to see the results for themselves. Each improvement makes Jamloop more useful market by market—and more defensible in the room where the spend gets justified, whether that's a CFO, a franchisee, or an agency client.

That's what it means to prove CTV can drive growth you can see and feel.

Get started today

Jamloop is flexible by design and powerful no matter how you work. Self-serve users get full control of their campaigns with a platform built for transparency and precision. Managed Services customers get expert strategy, execution, and optimization, so their teams stay focused on outcomes. White Label partners deliver performance connected TV to their clients under their own brand, powered by Jamloop's infrastructure.

Whichever path fits your business, the 2026.3 release is the fastest way to see what an outcome-focused connected TV platform can do. Sign up for a free account to get started, or request a demo to walk through the release with the Jamloop team.