Furniture runs on Presidents Day, Memorial Day, Black Friday—hard end dates, changing offers, financing that moves mid-event. CTV gives retailers the flexibility to launch fast, swap creative same-day, and drive visits and sales through every event.
.webp)
Why furniture retailers choose Jamloop for CTV
Jamloop helps furniture retailers use streaming TV to drive more website traffic, showroom visits, and online and in-store sales—and see which markets, audiences, and events are driving results.
68%
increase in website revenue
98%
video completion rate
10%
lift in sessions
700K+
new site visitors
A platform built to drive furniture sales
Local precision down to the ZIP
Target by ZIP, drive time, or store radius—so sale-event dollars only reach households that can make the drive.
Premium inventory, never remnant
Premium streaming inventory across 300+ national networks and 800+ local publishers—big-screen inspiration with no exchange shortcuts.
See where every ad ran
Impression-level visibility into placements, audiences, and outcomes—no black-box reporting.
From screen to showroom
Connect streaming TV exposure to website visits, showroom traffic, written business, and delivered sales.
CTV built to drive showroom visits and sales
Furniture marketing has always been about the big sale event. CTV adds more ways to reach shoppers in your trade area, the ability to adapt creative and offers while campaigns are live, and a clearer connection between advertising and showroom visits, written business, and sales.
Challenge
Jamloop Solution
Outcome
Every store has a different trade area
Target by ZIP, drive time, and store radius—only households in range of your stores
Every dollar works the trade area your stores serve
Every sale event needs to prove its impact
Attribution ties ad exposure to website visits, written business, and delivered sales
See what each sale event drove—from website and showroom traffic to written business and delivered sales
Every sale event runs on a hard deadline
Campaigns live in as little as a day, with same-day creative swaps as offers change
Never miss a tentpole weekend—or a mid-event financing change
Big-ticket purchases don't happen in one click
Offline attribution matches exposed households to delivered sales
Credit for the full journey TV started
Follow the journey from screen to sales floor
See how streaming TV moves shoppers from awareness to website visits, showroom traffic, written business, and sales.
Local independents
Be the name your trade area remembers
Premium TV without a broadcast budget
Stay present between sale weekends
Regional chains
Build the brand across every market
Reach streaming-first households at scale
Keep creative consistent, offers local
National & global brands
National presence, tuned market by market
Reach younger households leaving linear
Measure brand lift alongside store outcomes
Local independents
Shoppers browse online first—see your ads drive it
Track cost per visit like you do in search
Spot which offers pull shoppers in
Regional chains
Compare website response market by market
See which markets need more weight
Tie site sessions to each flight
National & global brands
Connect national buys to site traffic
See product-line interest by market
Feed exposure data into your analytics
Local independents
Watch showroom traffic climb while flights run
Turn ad dollars into weekend showroom traffic
Proof in numbers you already trust—no data team
Regional chains
Performance ranked store by store
Shift spend toward stores that need traffic
A busier Saturday, store by store
National & global brands
Market-by-market lift, not national averages
Verify lift during every sale window
Prove the lift was incremental with holdouts
Local independents
Match delivered sales back to exposed households
See the written business each weekend drove
Watch average ticket, not just volume
Regional chains
Written business broken out by store
Move budget to your best markets
One view of every market's sales
National & global brands
Sales impact measured at national scale
Matched-market tests that hold up to a CFO
Online and in-store revenue in one view
Connect to the data that fills showrooms
Furniture demand has clear signals—movers, new homeowners, home projects, life events. Jamloop connects to the data partners that find in-market shoppers and confirm what campaigns drove.
Find in-market shoppers
Audiences from 40+ data partners—movers, new homeowners, and furniture and mattress intenders near your stores.
Confirm sales on the floor and online
Transaction match-back connects exposure to delivered sales and written business—not modeled estimates.
Plug into the systems you already use
Bring CRM, loyalty, or POS exports in—and pull results into the reporting your team already runs.
Explore furniture success stories
2.8M
Impressions delivered in 13 days across a 20-market sale push—with store traffic beating targets
“The biggest shift was evolving from a dominant mass linear TV strategy to a multi-channel, precision audience-targeted strategy that balanced digital media with linear TV. With Jamloop we could see exactly where impressions ran, match that to store performance, and optimize weekly to drive higher quality customers and increased sales.”
