CTV that drives furniture shoppers from screen to showroom
Reach in-market shoppers across streaming TV—and connect it to what happens next: website visits, showroom traffic, and sales.
Why furniture retailers choose Jamloop for CTV
Jamloop helps furniture retailers use streaming TV to drive more website traffic, showroom visits, and online and in-store sales—and see which markets, audiences, and events are driving results.
68%
increase in website revenue
98%
video completion rate
10%
lift in sessions
700K+
new site visitors
A platform built to drive furniture sales
Furniture runs on Presidents Day, Memorial Day, Black Friday—hard end dates, changing offers, financing that moves mid-event. CTV gives retailers the flexibility to launch fast, swap creative same-day, and drive visits and sales through every event.
Local precision down to the ZIP
Target by ZIP, drive time, or store radius—so sale-event dollars only reach households that can make the drive.
Premium inventory, never remnant
Premium streaming inventory across 300+ national networks and 800+ local publishers—big-screen inspiration with no exchange shortcuts.
See where every ad ran
Impression-level visibility into placements, audiences, and outcomes—no black-box reporting.
From screen to showroom
Connect streaming TV exposure to website visits, showroom traffic, written business, and delivered sales.
CTV built to drive showroom visits and sales
Furniture marketing has always been about the big sale event. CTV adds more ways to reach shoppers in your trade area, the ability to adapt creative and offers while campaigns are live, and a clearer connection between advertising and showroom visits, written business, and sales.
Challenge | Jamloop Solution | Outcome |
Every store has a different trade area | Target by ZIP, drive time, and store radius—only households in range of your stores | Every dollar works the trade area your stores serve |
Every sale event needs to prove its impact | Attribution ties ad exposure to website visits, written business, and delivered sales | See what each sale event drove—from website and showroom traffic to written business and delivered sales |
Every sale event runs on a hard deadline | Campaigns live in as little as a day, with same-day creative swaps as offers change | Never miss a tentpole weekend—or a mid-event financing change |
Big-ticket purchases don't happen in one click | Offline attribution matches exposed households to delivered sales | Credit for the full journey TV started |
Follow the journey from screen to sales floor
See how streaming TV moves shoppers from awareness to website visits, showroom traffic, written business, and sales.
Local independents
- Be the name your trade area remembers
- Premium TV without a broadcast budget
- Stay present between sale weekends
Regional chains
- Build the brand across every market
- Reach streaming-first households at scale
- Keep creative consistent, offers local
National & global brands
- National presence, tuned market by market
- Reach younger households leaving linear
- Measure brand lift alongside store outcomes
Local independents
- Shoppers browse online first—see your ads drive it
- Track cost per visit like you do in search
- Spot which offers pull shoppers in
Regional chains
- Compare website response market by market
- See which markets need more weight
- Tie site sessions to each flight
National & global brands
- Connect national buys to site traffic
- See product-line interest by market
- Feed exposure data into your analytics
Local independents
- Watch showroom traffic climb while flights run
- Turn ad dollars into weekend showroom traffic
- Proof in numbers you already trust—no data team
Regional chains
- Performance ranked store by store
- Shift spend toward stores that need traffic
- A busier Saturday, store by store
National & global brands
- Market-by-market lift, not national averages
- Verify lift during every sale window
- Prove the lift was incremental with holdouts
Local independents
- Match delivered sales back to exposed households
- See the written business each weekend drove
- Watch average ticket, not just volume
Regional chains
- Written business broken out by store
- Move budget to your best markets
- One view of every market's sales
National & global brands
- Sales impact measured at national scale
- Matched-market tests that hold up to a CFO
- Online and in-store revenue in one view
Connect to the data that fills showrooms
Furniture demand has clear signals—movers, new homeowners, home projects, life events. Jamloop connects to the data partners that find in-market shoppers and confirm what campaigns drove.
Find in-market shoppers
Audiences from 40+ data partners—movers, new homeowners, and furniture and mattress intenders near your stores.
Confirm sales on the floor and online
Transaction match-back connects exposure to delivered sales and written business—not modeled estimates.
Plug into the systems you already use
Bring CRM, loyalty, or POS exports in—and pull results into the reporting your team already runs.
Explore furniture success stories
Impressions delivered in 13 days across a 20-market sale push—with store traffic beating targets
“With Jamloop we could see exactly where impressions ran, match that to store performance, and optimize weekly to drive higher quality customers and increased sales.”
