Furniture runs on Presidents Day, Memorial Day, Black Friday—hard end dates, changing offers, financing that moves mid-event. Streaming TV has to launch fast and prove it worked.
Why furniture retailers choose Jamloop for CTV
Jamloop connects streaming TV to the numbers furniture runs on—website visits, ups, and written business—and shows which markets, audiences, and events are pulling their weight.
68%
increase in website revenue
98%
video completion rate
10%
lift in sessions
700K+
new site visitors
A platform built to write business
Precision to the trade area
Target by ZIP, drive time, or store radius—so sale-event dollars only reach households that can make the drive.
Premium inventory, never remnant
Premium streaming inventory across 300+ national networks and 800+ local publishers—big-screen inspiration with no exchange shortcuts.
See where every ad ran
Impression-level visibility into placements, audiences, and outcomes—no black-box reporting.
From screen to showroom
Attribution connects streaming exposure to website visits, written business, and delivered sales.
Built to fix what's broken in furniture TV
Furniture built its business on TV—and TV never had to prove a thing. Broadcast spills past the trade area, sale spots run on faith, and nothing connects the Presidents Day push to traffic, ups, or written business.
Challenge
Jamloop Solution
Outcome
Broadcast spills past your trade area
Target by ZIP, drive time, and store radius—only households in range of your stores
Every dollar works the trade area your stores actually serve
Sale events run on faith
Attribution ties ad exposure to website visits, written business, and delivered sales
See what the weekend actually delivered—by market and by store
Launch windows are brutal
Campaigns live in as little as a day, with same-day creative swaps as offers change
Never miss a tentpole weekend—or a mid-event financing change
Last click can't read a big ticket
Offline attribution matches exposed households to delivered sales
Credit for the journey TV started—not a false last-click story
Follow the journey from screen to sales floor
One connected journey: awareness, drive website visits, turn them into store visits, and prove written business and sales.
Local independents
Be the name your trade area remembers
Premium TV without a broadcast budget
Stay present between sale weekends
Regional chains
Build the brand across every market
Reach streaming homes linear misses
Keep creative consistent, offers local
National & global brands
National presence, tuned market by market
Reach younger households leaving linear
Measure brand lift alongside store outcomes
Local independents
The shortlist forms online—see your ads drive it
Track cost per visit like you do in search
Spot which offers pull shoppers in
Regional chains
Compare website response market by market
See which markets need more weight
Tie site sessions to each flight
National & global brands
Connect national buys to site traffic
See product-line interest by market
Feed exposure data into your analytics
Local independents
Watch ups climb while your flights run
Turn ad dollars into weekend ups
Proof in numbers you already trust—no data team
Regional chains
Performance ranked store by store
Shift spend toward stores that need traffic
A busier Saturday, store by store
National & global brands
Market-by-market lift, not national averages
Verify lift during every sale window
Prove the lift was incremental with holdouts
Local independents
Match delivered sales back to exposed households
See what the weekend actually wrote
Watch average ticket, not just volume
Regional chains
Written business broken out by store
Move budget to your best markets
One view of every market's sales
National & global brands
Sales impact measured at national scale
Matched-market tests that hold up to a CFO
Online and in-store revenue in one view
Connect to the data that fills showrooms
Furniture demand has clear signals—movers, new homeowners, home projects, life events. Jamloop connects to the data partners that find in-market shoppers and confirm what campaigns drove.
Find in-market shoppers
Audiences from 40+ data partners—movers, new homeowners, and furniture and mattress intenders near your stores.
Confirm sales on the floor and online
Transaction match-back connects exposure to delivered sales and written business—not modeled estimates.
Plug into the systems you already use
Bring CRM, loyalty, or POS exports in—and pull results into the reporting your team already runs.
Explore furniture success stories
2.8M
Impressions delivered in 13 days across a 20-market sale push—with store traffic beating targets
“The biggest shift was evolving from a dominant mass linear TV strategy to a multi-channel, precision audience-targeted strategy that balanced digital media with linear TV. With Jamloop we could see exactly where impressions ran, match that to store performance, and optimize weekly to drive higher quality customers and increased sales.”
