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OTT/CTV ADVERTISING BLOG
Elections 2024: CTV Advertising Will Tip Scales in Voter Turnout Battle
In the ever-evolving landscape of political campaigning, connected TV (CTV) advertising has risen to prominence as a powerhouse for voter
AdExchanger CTV Connect Conference Highlights
A fantastic AdExchanger's #CTVConnect conference - the one source to understand the facts around #ctvadvertising #OTTadvertising #streamingTV. Image on upper right: from right to left, JamLoop's Ted Pacitti, George
Timing is Crucial for Political Advertising: Delaware Campaign’s CTV Success Story
In the world of political advertising, effective timing is crucial. A recent example involves a Delaware-based advertising agency, relatively new
Leveraging JamLoop’s DSP Technology for Effective CTV and OTT Advertising
CTV (connected TV) and OTT (Over-The-Top) advertising have witnessed a significant surge in demand, driven by the shifting viewing habits
AdExchanger: This DSP Sees A Future With Local Streaming Advertisers
AdExchanger Associate Editor Alyssa Boyle spoke with our Founder/CEO Leif Welch for an article on the CTV advertising landscape. The
CTV Advertising Opportunities Soar
In November 2023 for the first time more people signed up for ad supported streaming TV services – over 11
JamLoop: The Political Advertiser’s Force Multiplier in the Streaming TV Arena
Image caption: JamLoop’s ability to scale advertising campaigns with good reach and frequency in small geographies and deliver political ad
How to Maximize Your CTV and OTT Advertising
Today's consumer is consuming more and more content through streaming services and connected TVs. This means that marketers need to
2023 Remembrance, Musicians to Stream in The New Year
Our business and platform is all about CTV advertising. However, you probably didn’t know that JamLoop and our founder Leif