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OTT/CTV ADVERTISING BLOG
A Partner to Maximize Political Campaign Success with CTV Advertising
Navigating the complexities of digital advertising can be daunting, especially during a political campaign when stakes are high and time
Three Questions Political Advertisers Should Ask Their CTV Advertising Provider
For political advertisers, the effectiveness of a campaign often hinges on the capabilities and transparency of their Connected TV (CTV)
Electrifying Political Advertising with Direct DSP Engagement
As ad spend for political campaigns soars and more voters move to digital TV you as an advertiser have no
Elections 2024: CTV Advertising Will Tip Scales in Voter Turnout Battle
In the ever-evolving landscape of political campaigning, connected TV (CTV) advertising has risen to prominence as a powerhouse for voter
AdExchanger CTV Connect Conference Highlights
A fantastic AdExchanger's #CTVConnect conference - the one source to understand the facts around #ctvadvertising #OTTadvertising #streamingTV. Image on upper right: from right to left, JamLoop's Ted Pacitti, George
Timing is Crucial for Political Advertising: Delaware Campaign’s CTV Success Story
In the world of political advertising, effective timing is crucial. A recent example involves a Delaware-based advertising agency, relatively new
Leveraging JamLoop’s DSP Technology for Effective CTV and OTT Advertising
CTV (connected TV) and OTT (Over-The-Top) advertising have witnessed a significant surge in demand, driven by the shifting viewing habits
AdExchanger: This DSP Sees A Future With Local Streaming Advertisers
AdExchanger Associate Editor Alyssa Boyle spoke with our Founder/CEO Leif Welch for an article on the CTV advertising landscape. The
CTV Advertising Opportunities Soar
In November 2023 for the first time more people signed up for ad supported streaming TV services – over 11