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OTT/CTV ADVERTISING BLOG

Timing is Crucial for Political Advertising: Delaware Campaign’s CTV Success Story

Timing is Crucial for Political Advertising: Delaware Campaign’s CTV Success Story

In the world of political advertising, effective timing is crucial. A recent example involves a Delaware-based advertising agency, relatively new

February 20, 2024
Leveraging JamLoop’s DSP Technology for Effective CTV and OTT Advertising

Leveraging JamLoop’s DSP Technology for Effective CTV and OTT Advertising

CTV (connected TV) and OTT (Over-The-Top) advertising have witnessed a significant surge in demand, driven by the shifting viewing habits

February 13, 2024
AdExchanger: This DSP Sees A Future With Local Streaming Advertisers

AdExchanger: This DSP Sees A Future With Local Streaming Advertisers

AdExchanger Associate Editor Alyssa Boyle spoke with our Founder/CEO Leif Welch for an article on the CTV advertising landscape. The

January 31, 2024
CTV Advertising Opportunities Soar

CTV Advertising Opportunities Soar

In November 2023 for the first time more people signed up for ad supported streaming TV services – over 11

January 23, 2024
JamLoop: The Political Advertiser’s Force Multiplier in the Streaming TV Arena

JamLoop: The Political Advertiser’s Force Multiplier in the Streaming TV Arena

Image caption: JamLoop’s ability to scale advertising campaigns with good reach and frequency in small geographies and deliver political ad

January 16, 2024
How to Maximize Your CTV and OTT Advertising

How to Maximize Your CTV and OTT Advertising

Today's consumer is consuming more and more content through streaming services and connected TVs. This means that marketers need to

January 4, 2024
2023 Remembrance, Musicians to Stream in The New Year

2023 Remembrance, Musicians to Stream in The New Year

Our business and platform is all about CTV advertising. However, you probably didn’t know that JamLoop and our founder Leif

December 29, 2023
What Is The Best CTV Advertising Platform?

What Is The Best CTV Advertising Platform?

What questions should buyers ask when making a OTT/CTV ad buy? What technology platform will my ads be running on?

December 15, 2023
Tips and Strategies to Make the Most of Your Connected TV Budget

Tips and Strategies to Make the Most of Your Connected TV Budget

The rise of streaming TV services like Hulu and Netflix has made connected TV (CTV) advertising one of the most

December 7, 2023