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OTT/CTV ADVERTISING BLOG
The Basics of OTT Advertising
When people think about paid advertising, they may think about social media ads, Google pay per click campaigns, sponsored content,
Using OTT Advertising to Increase Your Presence Locally
Advertising is all about getting attention for your business, and if you have a physical location, you want to target
Demand Side Platform (DSP) vs Supply Side Platform (SSP)
In 2020, it seems like there is an acronym for everything in the marketing and advertising industry. From OTT to
Streaming TV and OTT Advertising: How does it work?
How consumers watch their favorite TV shows and movies has been changing rapidly over the past few years. If you