jamloop dsp

Demand-Side Platform for Connected TV

Precisely targeted local campaigns for any budget

JamLoop built its own demand-side platform (DSP) for Connected TV, so advertisers can activate precisely targeted local campaigns-at any budget level. With fluctuating inventory, inconsistent pricing, and hundreds of supply paths to the same streaming apps, programmatic CTV advertising is a tricky job. The JamLoop DSP was designed from the ground up to handle this complexity.

We're dialed into the nuances of CTV, so advertisers can focus on brand building

Audience profile data and Audience Segments
Experience unmatched campaign control & visibility, Find the audience scale you need, Know what you are buying, Get actionable transparency in real-time
Experience unmatched campaign control & visibility, Find the audience scale you need, Know what you are buying, Get actionable transparency in real-time
carrier-targeting-75x75
AI-powered bidding for local, addressable media placements

There's more to CTV than traditional programmatic advertising. That's why we designed our own bidding engine that uses ML algorithms and AI to make each buying decision. Use CTV-specific variables like show category or frequency across devices-not just publisher and price. 

demographic-targeting-75x75
Balanced pacing for local
campaigns of any size

Your ads have more impact when they're correctly paced. We use algorithms designed to optimize campaigns with highly targeted local audiences and moderate budgets, tapping into a massive pool of curated, directly sourced media. 

behavioral-targeting-75x75
Display and video
retargeting 

Retarget viewers who saw your CTV ad in the home by reaching them again with mobile ads while they're on the go. Reengage recent website visitors with captivating, full-screen CTV ads, video pre-roll, or display ads.

misc1-75x75
Targeting with first-party data

High-precision targeting

Cookieless targeting in the goes where you operate

Cookieless targeting in the geos where you operate

Reach local TV streaming viewers across more than 130 million US households. Target nationally or go local at the state, DMA, or zip code level. 

An audience builder that’s as refined as your ideal viewer

An audience builder that's as refined as your ideal viewer

Build the perfect audience segments for your brand and industry by tapping into data from our 40+ data partners, combining broad coverage and vertical expertise. Choose from 60,000+ third-party consumer segments or build your own. We'll help you bring together the right datasets and understand your potential reach.

Targeting with first-party data

Targeting with first-party data

Build brand awareness among current customers and prospects with CTV, video pre-rolls, mobile CTV viewers, or all three. Onboard your first-party data with 90% match rates and same-day turnaround.

Smarter optimization & media mix management

computer
Centralized control over your media mix

Choose the categories, channels, and screens in which you want your brand to appear (or not appear) with a combined view of inventory. Our media mix algorithms balance your ads across networks, apps, and TV platforms.

bar-chart-square-01
Media mapping that shows you what you're buying every time

Inventory for the same shows may come from many sources-whether it's sold by the broadcast network, a smart TV or streaming device, or a streaming app. Our platform normalizes this data, along with the variations in screen sizes, device types, and operating systems, to give you a complete, accurate picture of what you're buying.

social-stream-75x75
Quick mid-campaign adjustments

Take action while your campaign is in flight, not weeks later. Need to make a change? Our dedicated campaign managers will help you fine-tune your audiences, adjust your media mix, or launch new creative within a day.

shield-tick
Fraud controls for confident campaign investments

In addition to using direct publisher connections to minimize fraud, the JamLoop DSP embeds anti-fraud and invalid traffic (IVT) detection capabilities from five leading vendors. We also support any standard IVT solution via campaign tags.

movies-75x75

Jamloop has allowed us to quickly ramp up revenue by offering high quality OTT/CTV to our clients."

Joe Customer
Digital Marketing Agency

Transparent, real-time reporting & attribution

Real-time campaign reporting at the impression level

Stay in the loop on all your campaigns with impression-level tracking. Measure impressions, reach, and frequency along with video completion rates and gain deeper insights with 30+ detailed metrics capturing individual audience performance. Filter by day, viewing window, zip code, or audience.

Attribution data to close the loop

Collect the downstream data you need to attribute website traffic, e-commerce purchases, or foot traffic to your CTV campaigns. Adjust attribution lookback periods to reflect your customers' typical behavior.

Billions of data points inform AdCloud IQ from Jamloop w extra text

It is easy to get started

Send us an RFP, and your dedicated JamLoop account manager won’t skip a beat. We’ll get right back to you with a customized media plan.

This field is for validation purposes and should be left unchanged.

AdExchanger

This DSP Sees a Future with
local streaming advertisers

JamLoop Founder and CEO Leif Welch featured as best vendor for indie agencies and SMBs.

Read more

Scroll to Top