Leveraging JamLoop’s DSP Technology for Effective CTV and OTT Advertising

CTV (connected TV) and OTT (Over-The-Top) advertising have witnessed a significant surge in demand, driven by the shifting viewing habits of consumers towards streaming services. The number of CTV users in the United States alone has surged, comprising over 60% of the population. This shift poses challenges for mid-market agencies, necessitating adjustments in budget allocations and strategic approaches to accommodate this evolving landscape.

Amidst these challenges, JamLoop has emerged with a solution tailored to address the specific needs of mid-market agencies navigating the complexities of CTV and OTT advertising. Leveraging proprietary DSP (Demand-Side Platform) technology offers a suite of capabilities aimed at maximizing ROI for agencies in this domain.

Direct Source and Curate Premium Inventory

One key advantage of JamLoop’s platform is its ability to directly source and curate premium inventory from a diverse range of sources. Platforms like Hulu, Roku, and YouTube are among the key players in the CTV and OTT space, and by accessing premium inventory directly. Now agencies can optimize cost-effectiveness and targeting in their ad campaigns. According to Statista, the revenue generated from OTT video advertising in the United States is projected to surpass $14 billion by 2023, underscoring the immense potential of this medium.

Real-time Campaign Optimization

CTV and OTT campaign optimization is another critical feature offered by JamLoop. In a rapidly evolving digital landscape, the ability to adjust campaigns in real-time is invaluable for agencies seeking to maximize their ROAS (Return on Ad Spend)impact and reach their target audience effectively. Insider Intelligence data reveals that nearly 60% of advertisers plan to boost CTV/OTT ad spend in 2024, emphasizing the growing importance of real-time optimization tools.

Robust Reporting Interface

Additionally, JamLoop provides agencies with a robust campaign reporting and analytics interface, enabling them to gain actionable insights into campaign performance. This data-driven approach empowers agencies to refine their strategies based on real-time feedback and track ROI effectively. With insights derived from the reporting interface, agencies can optimize campaign targeting, creative elements, and overall performance.

By harnessing JamLoop’s proprietary DSP technology, mid-market agencies can streamline their management of CTV and OTT advertising campaigns, maximizing efficiency and effectiveness. Whether it is through direct access to premium inventory, real-time campaign optimization, or comprehensive reporting capabilities, JamLoop equips agencies with the tools they need to thrive in the dynamic landscape of CTV and OTT advertising.

For more information on how JamLoop’s DSP technology can elevate your OTT and CTV advertising efforts, visit JamLoop.com or reach out to JamLoop directly.