Capability Template

How it flows together

Plan & Activate is the foundation everything else is built on. Audience strategy, inventory access, geographic precision, and first-party data all come together before a single impression is served. What you put in here determines what you get out at the end.

Start with the right audience

Define who sees your ads before a single dollar is spent. Combine demographic, behavioral, and geographic signals - or onboard your own first-party data - to build audiences that reflect how your business actually works.

Access inventory without compromise

Go live across 168+ premium streaming apps through direct publisher relationships. No remnant inventory, no intermediary fees, and no supply bias steering your media into the wrong placements.

Target the markets that matter

Deliver ads down to the ZIP code level - not just broad DMAs. Whether you're running one local market or dozens, your campaign is built for precision from the start, not approximated after the fact.

Five capabilities. One connected system.

Every feature in Plan & Activate is built to work together - from the first audience signal to the final impression.

Audience Targeting

Know exactly who you're reaching - before you spend a dollar.

Audience targeting in JamLoop starts with your goals, not with what inventory is available. Build audiences using demographic, behavioral, and geographic signals - or activate first-party CRM data to find your best prospects and suppress existing customers from the start.

Demographic, behavioral, and interest-based targeting
ZIP- and market-level geographic precision
First-party CRM upload, suppression, and lookalike modeling

Reporting Dashboards

Your data. Always on. Never a mystery.

Track campaign delivery, pacing, spend, and outcomes in real time - all in one place. Custom dashboards let you build stakeholder-ready views that answer the questions that matter, without digging through raw data or waiting on someone else's report.

Optimization Logic

Campaigns that get smarter while they run.

JamLoop's optimization engine continuously adjusts targeting, frequency, and inventory allocation based on real performance signals - not scheduled check-ins or manual updates. Campaigns improve from day one, not just at the end.

Exposure-based signals drive every optimization decision
Budget and frequency shift toward highest-performing segments
Inventory allocation moves to placements with proven impact

Reach verified voters - down to the household.

JamLoop ActiveVoter™ uses verified voter file data to reach registered voters with precision no modeled audience can match. Target by party affiliation, registration status, district, and geography - while streaming TV exposure connects directly to early voting lift and ballot completion.