Why agencies choose JamLoop

Agency relationships run on results. When clients ask “did it work?” you need real answers—not estimates. JamLoop gives agencies campaign control, clear reporting, and measurement tied to real outcomes.

85%
Match rate - CTV exposure tied to verified outcomes
$800K
Households reached for a single political client
42%
Efficiency gains through localized campaign optimization
91%
Average viewability on stream (VOS)

The problems agencies deal with every day in CTV.

CTV should be one of the strongest channels in your lineup. But between opaque platforms, unverifiable measurement, and tools that don't talk to each other, most agencies spend more time managing workarounds than managing campaigns. These are the friction points JamLoop was built to eliminate.
You can't explain what you can't see

Most CTV platforms only give you a reach number. When clients ask where ads ran or why inventory was chosen, you’re left without answers.

Inventory that serves the platform, not your client

Many CTV platforms prioritize their own inventory over your clients’ outcomes. Budgets get steered instead of optimized.

Metrics that don't survive the room

Modeled conversions and inflated ROAS are common in CTV. When finance starts asking questions, surface-level metrics fall apart.

Too many tools, not enough time

Planning, activation, and reporting often happen across disconnected platforms. Manual exports and scattered dashboards waste valuable time.

A platform built to make agencies look good.

Transparent inventory, defensible measurement, and one unified platform. Everything your clients expect — and everything your team needs to deliver it.
Challenge
JamLoop Solution
Outcome
Black-box Buying
Impression-level transparency - see every placement, every flight
Clients see exactly where money went. No uncomfortable questions.
Weak Measurement
Exposure-based attribution tied to real online and offline outcomes
Results that hold up to finance, procurement, and client review
Inventory Bias
Inventory-agnostic platform - no owned media, no preferred networks
Every plan is audience-first. You can defend every decision.
Fragmented Tools
Unified planning, activation, optimization, and reporting in one system
Less time coordinating. More time optimizing.

What "it worked" actually looks like.

JamLoop tracks the outcomes agencies need to prove CTV value - not the proxies that pad reports.
Awareness
Conversions
Foot Traffic
Offline Sales
Brand advertisers
Online conversions tied directly to streaming exposure
Cross-channel performance comparability (CTV vs. search vs. social)
Impression-level placement reports ready for client delivery
Local & multi-location
Online conversions tied directly to streaming exposure
Cross-channel performance comparability (CTV vs. search vs. social)
Impression-level placement reports ready for client delivery
Brand advertisers
Online conversions tied directly to streaming exposure
Cross-channel performance comparability (CTV vs. search vs. social)
Impression-level placement reports ready for client delivery
Brand advertisers
Online conversions tied directly to streaming exposure
Cross-channel performance comparability (CTV vs. search vs. social)
Impression-level placement reports ready for client delivery
Local & multi-location
Online conversions tied directly to streaming exposure
Cross-channel performance comparability (CTV vs. search vs. social)
Impression-level placement reports ready for client delivery
Brand advertisers
Online conversions tied directly to streaming exposure
Cross-channel performance comparability (CTV vs. search vs. social)
Impression-level placement reports ready for client delivery
Brand advertisers
Online conversions tied directly to streaming exposure
Cross-channel performance comparability (CTV vs. search vs. social)
Impression-level placement reports ready for client delivery
Local & multi-location
Online conversions tied directly to streaming exposure
Cross-channel performance comparability (CTV vs. search vs. social)
Impression-level placement reports ready for client delivery
Brand advertisers
Online conversions tied directly to streaming exposure
Cross-channel performance comparability (CTV vs. search vs. social)
Impression-level placement reports ready for client delivery
Brand advertisers
Online conversions tied directly to streaming exposure
Cross-channel performance comparability (CTV vs. search vs. social)
Impression-level placement reports ready for client delivery
Local & multi-location
ZIP- and market-level outcome reporting
In-store foot traffic lifted by CTV exposure
Offline sales attribution matched to first-party transaction data
Political
Verified voter file targeting via JamLoop ActiveVoter™
Household-level reach across 800k+ targeted voters
Early voting lift measured against control groups

Define your audience. Set your parameters.

JamLoop plugs into the tools agencies and their clients already use - so measurement lives where decisions get made.

Custom Reporting + White Label

Client-ready dashboards with your branding, reusable templates, stakeholder views, and KPI-focused exports.

Offline Measurement Partners

Connect CTV exposure to in-store visits and offline sales with foot traffic and transaction-level attribution.

JamLoop ActiveVoter™

Verified voter file targeting by party, district, registration status, and geography with measurable outcomes.

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CTV your clients

will trust.

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