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Performance marketer's guide to CTV attribution

Most CTV attribution reports tell you what ran. This guide shows you how to measure what actually drove results — and how to prove it to your clients.

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See how Jamloop approaches performance-driven CTV, tailored to your goals.

What’s inside

Everything you need to run CTV campaigns

What you'll walk away with:

  • A clear framework for setting up attribution that ties CTV to your business goals, not just delivery metrics
  • A breakdown of LTA vs. MTA methodology — and how to choose the right one for your campaigns
  • Real benchmark data from campaigns across retail, healthcare, automotive, and QSR
  • A checklist for evaluating whether your current CTV partner is over-reporting results
Who it’s for

Built for Performance-Led CTV Teams

Designed for performance marketers, agency media teams, and brand-side advertisers managing CTV budgets. This guide is for teams that need clear, defensible reporting they can confidently stand behind in front of clients or stakeholders.