Case Study
Menda Agency
Case Study
Menda Agency
The Challenge
Clients wanted streaming TV, but demanded outcomes they could show a GM: form fills, policy growth, site traffic, and revenue impact. Menda Group, a boutique agency specializing in automotive and local advertising needed to manage optimization across many accounts without adding operational drag or sacrificing their high-touch service model.
The Approach
Menda partnered with JamLoop to implement a performance-driven CTV strategy built around transparency and control:
- Direct inventory access + live reporting to manage performance across multiple client accounts
- Attribution tied to business actions (applications, site visits, search lift)
- Fast, repeatable optimization workflow to reduce ops friction across campaigns
- Training + enablement so the team could manage pixels, QA, and in-flight adjustments confidently
The Results
Streaming TV became a repeatable demand driver across accounts — with measurable lifts in revenue, policies, and lower-funnel actions. The proof allowed Menda to expand CTV investment and use performance insights to strengthen client retention.
“The reporting dashboard is excellent and the team is fast, responsive, and easy to run with.”
– Luis de Cardenas, Media Director, Menda Group
Want streaming TV that proves outcomes — not just impressions?
See how JamLoop helps agencies turn CTV into measurable growth.