Case Study
Home Services
Case Study
Home Services
The Challenge
A national home services brand operating under a franchise model needed to prove that Connected TV could drive real, market-level revenue, not just awareness. Franchise owners required territory-specific proof that CTV was reaching qualified households and contributing directly to closed sales. Without clear ROI, future investment in CTV was at risk.
The Approach
JamLoop implemented a performance-driven CTV strategy designed for local accountability and measurable outcomes:
- High intent local targeting
Campaigns focused on homeowners in East and West Washington markets using income, tenure, and behavioral signals to reach households with service demand. - Localized creative execution
JamLoop’s Creative Studio replaced generic national ads with market-specific creative, improving engagement and conversion efficiency. - Offline plus online attribution
JamLoop matched ~2,000 offline sales records to CTV-exposed households using its proprietary identity graph, delivering territory-level attribution trusted by franchise operators. - Continuous optimization
Ongoing refinements across pacing, frequency, publishers, and creative sequencing drove performance gains month over month.
The Results
By unifying online signals with offline sales data, the brand gained a complete view of the customer journey, from CTV exposure to in-person closed deals. Performance improved consistently as localized creative and refined targeting took hold, proving the approach was scalable, repeatable, and revenue-driving across markets.
By unifying online signals with offline sales data, the brand gained a complete view of the customer journey, from CTV exposure to in-person closed deals.
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