Case Study
CRG Auto
Case Study
CRG Auto
The Challenge
Dealerships needed lower acquisition costs without losing local presence. Traditional TV lacked precision, and many CTV options couldn’t reliably reach in-market buyers at scale inside dealer geographies.
The Approach
CRG partnered with JamLoop to transition dealership advertising from broad, traditional TV buys to precision-driven CTV campaigns:
- In-market auto buyer targeting
JamLoop enabled segmentation based on purchase intent windows (30, 60, 90, and 120 days), allowing CRG to reach buyers most likely to convert. - Lower-cost, high-quality inventory
JamLoop’s direct relationships with streaming publishers and proprietary DSP technology reduced markups, delivering significantly lower CPMs than competing CTV providers. - Real-time measurement & optimization
CRG leveraged JamLoop’s self-service dashboard to analyze more than 30 metrics at the impression level, optimizing delivery by audience, geography, publisher, and frequency. - Dedicated campaign support
An experienced JamLoop campaign manager worked as an extension of the CRG team, ensuring responsiveness, speed, and ongoing performance improvements.
The Results
By shifting from traditional TV to performance-driven CTV, CRG empowered its dealership clients to reach more qualified buyers at lower costs, maximizing revenue per vehicle sold while maintaining brand impact. The combination of intent-based targeting, reduced media costs, and real-time optimization delivered consistent gains across campaigns.
“JamLoop gives us the tools necessary to more effectively reach intended buyers and help our clients sell more cars and trucks.”
– Charlie Rasak, Founder, President & Creative Director, CRG Auto
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