The Benefits of Targeting Your Audience Through OTT/CTV Advertising

OTT/CTV advertising is a powerful tool for advertisers and agencies looking to reach their target audiences in a more efficient and cost-effective way. With OTT/CTV advertising, advertisers are able to reach a broader audience, target specific audiences, and measure their success with greater accuracy. In this blog post, we’ll discuss the various benefits of targeting your audience through OTT/CTV advertising.

Reach a Broader Audience

One of the primary benefits of OTT/CTV advertising is the ability to reach a broader audience. By targeting specific viewers, advertisers can reach viewers who may not be watching traditional television. The flexibility of OTT/CTV advertising also allows brands to target viewers based on their interests, demographic, and location, allowing them to reach an audience with scale.

Recent reports show that total user OTT/CTV platform viewership will reach 45.7% in 2023.  With annual expected growth of 10.01%, user penetration will reach 53% by 2027. As more people move to OTT/CTV platforms to view content, advertisers will continue to shift budgets to reach these audiences with scale. (Source)

Deliver Ad Campaigns To 250+ Premium Content Providers

Advertisers using JamLoop unlock the ability to run campaigns across a curated ad inventory that’s built from over 250 partnerships with highly trusted and popular media companies and suppliers.

Target Specific Audiences

OTT/CTV advertising also allows advertisers to target specific audiences. With the ability to target viewers based on their interests, demographic, and location, advertisers can effectively target their desired audience across OTT and CTV platforms. This allows ad campaigns to deliver more relevant content to viewers and increase the chances of making a conversion.

JamLoop’s Targeting Capabilities Include:

  • Leverage our data on audience interests, behaviors, in-market buyers.
  • Pair IP addresses to houses in order to identify buying habits, interests, and unique traits of consumers.
  • Target inside every DMA or location, from states and regions all the way down to postal code.

Measure Results with Greater Accuracy

Finally, OTT/CTV advertising allows advertisers to measure the success of their campaigns with greater accuracy. With the ability to track impressions, clicks, and conversions, businesses and entrepreneurs can measure the success of their campaigns in real-time. This allows businesses and entrepreneurs to quickly adjust their campaigns to ensure the best results.

JamLoop’s Dashboard Provides Important Metrics:

  • Reach
  • Impressions
  • Frequency
  • CVR and Placement Data
  • Audience and Geo Mix

JamLoop’s Powerful DSP Can Target Your Audience With Scale and Transparency

JamLoop’s OTT advertising platform is a powerful tool for brands looking to reach their target audiences in a more efficient and cost-effective way. By leveraging the ability to reach a broader audience, target specific audiences, and measure results with greater accuracy, agencies and advertisers can maximize their success with OTT/CTV advertising.

What Makes JamLoop Different?

We built and operate proprietary DSP technology designed specifically for OTT & CTV. Everything we do, from the way we directly source and curate premium inventory, to our real-time campaign optimization, to our robust reporting interface speaks volumes to our deep focus on OTT & CTV.

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