jamloop dsp
Demand-Side Platform for Connected TV
Precisely targeted local campaigns for any budget
JamLoop built its own demand-side platform (DSP) for Connected TV, so advertisers can activate precisely targeted local campaigns-at any budget level. With fluctuating inventory, inconsistent pricing, and hundreds of supply paths to the same streaming apps, programmatic CTV advertising is a tricky job. The JamLoop DSP was designed from the ground up to handle this complexity.
We're dialed into the nuances of CTV, so advertisers can focus on brand building
AI-powered bidding for local, addressable media placements
There's more to CTV than traditional programmatic advertising. That's why we designed our own bidding engine that uses ML algorithms and AI to make each buying decision. Use CTV-specific variables like show category or frequency across devices-not just publisher and price.
Balanced pacing for local
campaigns of any size
Your ads have more impact when they're correctly paced. We use algorithms designed to optimize campaigns with highly targeted local audiences and moderate budgets, tapping into a massive pool of curated, directly sourced media.
Display and video
retargeting
Retarget viewers who saw your CTV ad in the home by reaching them again with mobile ads while they're on the go. Reengage recent website visitors with captivating, full-screen CTV ads, video pre-roll, or display ads.
High-precision targeting
Cookieless targeting in the geos where you operate
Reach local TV streaming viewers across more than 130 million US households. Target nationally or go local at the state, DMA, or zip code level.
An audience builder that's as refined as your ideal viewer
Build the perfect audience segments for your brand and industry by tapping into data from our 40+ data partners, combining broad coverage and vertical expertise. Choose from 60,000+ third-party consumer segments or build your own. We'll help you bring together the right datasets and understand your potential reach.
Targeting with first-party data
Build brand awareness among current customers and prospects with CTV, video pre-rolls, mobile CTV viewers, or all three. Onboard your first-party data with 90% match rates and same-day turnaround.
Smarter optimization & media mix management
Centralized control over your media mix
Choose the categories, channels, and screens in which you want your brand to appear (or not appear) with a combined view of inventory. Our media mix algorithms balance your ads across networks, apps, and TV platforms.
Media mapping that shows you what you're buying every time
Inventory for the same shows may come from many sources-whether it's sold by the broadcast network, a smart TV or streaming device, or a streaming app. Our platform normalizes this data, along with the variations in screen sizes, device types, and operating systems, to give you a complete, accurate picture of what you're buying.
Quick mid-campaign adjustments
Take action while your campaign is in flight, not weeks later. Need to make a change? Our dedicated campaign managers will help you fine-tune your audiences, adjust your media mix, or launch new creative within a day.
Fraud controls for confident campaign investments
In addition to using direct publisher connections to minimize fraud, the JamLoop DSP embeds anti-fraud and invalid traffic (IVT) detection capabilities from five leading vendors. We also support any standard IVT solution via campaign tags.
JamLoop has offered us a more budget friendly option for our CTV/OTT than previous vendors. Because I run multiple locations, the dashboard is important to me. The fact I can access the data and information 24 hours a day makes the service even more valuable. I have and will continue to recommend them to whoever I can."
Travis Blaney,
Two Men And A Truck
Transparent, real-time reporting & attribution
Real-time campaign reporting at the impression level
Stay in the loop on all your campaigns with impression-level tracking. Measure impressions, reach, and frequency along with video completion rates and gain deeper insights with 30+ detailed metrics capturing individual audience performance. Filter by day, viewing window, zip code, or audience.
Attribution data to close the loop
Collect the downstream data you need to attribute website traffic, e-commerce purchases, or foot traffic to your CTV campaigns. Adjust attribution lookback periods to reflect your customers' typical behavior.
It is easy to get started
Send us an RFP, and your dedicated JamLoop account manager won’t skip a beat. We’ll get right back to you with a customized media plan.
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This DSP Sees a Future with
local streaming advertisers
JamLoop Founder and CEO Leif Welch featured as best vendor for indie agencies and SMBs.
