How to Get Started with CTV and OTT Advertising
Get Started With CTV and OTT Advertising
CTV Use Is Growing Fast! 2023 Will See Over 230 Million CTV Users In The US
A spring 2023 survey by Leichtman Research Group found that 49% of adults in the US were using a connected device to stream CTV content daily. CTV and OTT use is growing exponentially. By the end of 2023 Insider Intelligence’s forecast predicts there will be over 230 million CTV users in the US. That’s a whopping 67% of the US population who will rely on CTV for their news, information, and entertainment.
If you are mid-market agency you should be shifting a healthy percentage of clients advertising budgets to OTT/CTV. This is where JamLoop’s technology and expertise can help you get started with CTV and OTT advertising. We have developed proprietary DSP technology designed specifically for OTT & CTV, and offer media planning expertise and operational resources to ensure you get the reliable results you’re looking for.
What is CTV and OTT Advertising?
CTV (Connected TV) and OTT (Over-the-Top) advertising are two forms of digital video advertising that target viewers on smart TVs, streaming platforms, and streaming devices like Roku, Apple TV, Amazon Fire TV, and gaming consoles. These forms of advertising are becoming increasingly popular as more people are streaming content through their TVs, and as a result, they present a great opportunity for mid-market agencies to shift their budget to.
The Benefits of CTV and OTT Advertising
CTV and OTT advertising offer a number of advantages that make them attractive to mid-market agencies. For one, they allow for targeted, cost-effective campaigns that can reach large audiences. You can also easily track and measure your campaigns, allowing you to make data-driven decisions to optimize your campaigns and maximize your ROI. Additionally, since viewers are watching content on their own time, you have more control over the timing and frequency of your ads, allowing you to engage with viewers in an impactful way.
JamLoop’s Platform for CTV Advertising
JamLoop provides a powerful combination of world-class DSP technology, media planning expertise, and operational resources to make CTV and OTT advertising a breeze. Our proprietary DSP technology is designed specifically for OTT & CTV, and allows us to directly source and curate premium inventory, and to optimize campaigns in real-time. Additionally, our robust reporting interface allows you to track and measure your campaigns in order to get the most out of your budget.
Getting Started with JamLoop
Getting started with JamLoop is easy! All you have to do is contact us and one of our experts will be in touch to discuss your needs and goals. We’ll then work together to create a custom plan to help you get the most out of your CTV and OTT advertising campaigns. So don’t wait, get started with JamLoop today and start reaping the rewards of CTV and OTT advertising.