JamLoop: The Political Advertiser’s Force Multiplier in the Streaming TV Arena

Image caption: JamLoop’s ability to scale advertising campaigns with good reach and frequency in small geographies and deliver political ad schedules in full with no surprises.

JamLoop – a buying platform for CTV and OTT advertising – is redefining how political campaigns harness streaming TV to make a powerful impact on the 2024 elections.

JamLoop isn’t just another ad platform. Our custom DSP technology is a finely-tuned political machine, armed with proprietary bidding and audience targeting technology that gives savvy campaign managers laser-sharp control and unparalleled insights into ad buys. Think of it as a sophisticated radar system in the messy world of political marketing.

Just as businesses look to improve marketing performance, political campaign marketers are looking for technology solutions to harness the full potential of streaming TV technology and data-driven strategies.

JamLoop’s impact-based CTV/OTT buying platform is a strategic move that helps candidates appeal directly to the voters, which is pivotal to winning in the 2024 primary and general elections.

How JamLoop Achieves Precision Targeting

Here’s how JamLoop takes political campaigns to the next level:

1. Precision Targeting: JamLoop goes beyond basic demographics. It leverages the integration with Transunion’s TruAudience to power of i360, Tunnl, L2 and other political datasets to build hyper-specific audience segments based on voting history, political leanings, issue advocacy and even psychographics. Imagine targeting swing voters watching a late-night political drama or reaching environmental activists engrossed in a nature documentary. That’s the kind of granularity JamLoop offers.
2. Bidding with Brains: JamLoop’s proprietary bidding technology isn’t just about throwing money at screens. It uses real-time data and advanced algorithms to optimize bids, ensuring campaigns reach the right voters at the right price. There’s no more wasted impressions on disinterested viewers. Think of it as a financial strategist whispering “bid here, not there” in the marketer’s ear, saving precious campaign dollars.
3. Transparency & Insights: JamLoop isn’t a black box. It provides real-time reporting access to detailed campaign data and performance insights. JamLoop transparently shows how ads are performing across different zip codes, demographics, streaming apps and screens. This level of transparency allows for data-driven decisions and strategy adjustments on the fly, particularly at the zip code level. Think of it as a crystal ball showing the path to victory.

Learn more about how to engage audiences across popular streaming platforms.

A Distinct Advantage:JamLoop’s Political Advertising Team

To win at political advertising, the right platform for running OTT/CTV ad campaigns is vital – and JamLoop has it; but so is having political expertise to review data and enhance the insights received from that data. Enter JamLoop’s Political Advertising Team.

The seasoned JamLoop political campaign team boasts decades of experience in political and brand advertising. The team helps take the stress off the political ad buyer’s desk, helping with planning, implementation, optimization and invoicing. Their ultimate goal? To empower campaigns, consultants, agencies, and candidates at the local, state, and national levels to effectively reach and influence streaming TV audiences.

Campaigns benefit from the combination of JamLoop’s demographic data, and the insights gleaned from integration with its political database partners. This synergy of campaigns’ voter data along with JamLoop’s extensive data empowers candidates to engage directly with voters to compel them to make informed decisions and to turn out to vote in primaries and general elections.

This strategic move by JamLoop represents a significant shift in the political advertising playbook. Traditional outreach methods are slowly giving way to more targeted, data-driven strategies. The mission is clear: to provide candidates with a direct line of communication between them and their potential constituents.

Real-Time Transparent Data for Nimble Decision-Making

One distinct advantage JamLoop has over its competitors due to its “CTV-first” focus is packaging capabilities together while providing real-time transparency. JamLoop’s ability to scale advertising campaigns with good reach and frequency in small geographies and deliver political ad schedules in full with no surprises. JamLoop provides a premium and well-balanced inventory mix of publishers for CTV advertising targeted towards your voters using best in class data  segments or your own voter information.

This all becomes obvious to advertisers when viewing their real-time dashboards that shows, for example, impression-level detail visually on a geo heat map, which most platforms don’t offer.

Political campaigns looking to conquer the streaming TV landscape should transition from outdated tactics and arm themselves with JamLoop. Its precision targeting, intelligent bidding, and data-driven insights provide the edge needed to reach the right voters, sway opinions, and ultimately, win the election.

In the age of streaming TV, attention is the new currency. JamLoop helps capture it, focus it, and turn it into votes. Take political campaign marketing to the next level. Contact JamLoop today, take a brief demo, and unlock the power of OTT & CTV advertising.