JamLoop ensures brand safety and suitability through its highly-curated approach of OTT/CTV inventory supply sourcing and campaign management. For inventory sourcing, JamLoop only buys inventory directly from premium streaming app Publishers (e.g. broadcast and cable networks or AVOD provides) and other stakeholders who directly control content distribution (e.g. streaming TV or device manufacturers like Vizio, Samsung, LG); we do not buy any public exchange inventory. For campaign management, JamLoop implements a strict and customer pre-approved “inclusion/exclusion list” that explicitly accepts or rejects placements at the individual app level, so that no inadvertent placements are made. Further default controls are put in place by blocking any Kids or Mature Adult content placements. Finally, our streamlined campaign management with in-flight performance optimization, daily and post-campaign reporting and overall customer support enable our customers to invest in OTT/CTV media with confidence.