What questions should buyers ask when making a OTT/CTV ad buy?

• What technology platform will my ads be running on?
• Does my vendor own the platform or are they reselling another vendor’s platform?
• How well do they really understand the platform?
• Do I have a direct working relationship with my campaign manager and are they responsive?
• Is there a minimum spend?
• How do I best target my audience? What targeting segments should I be using?
• If it’s a geo-targeted campaign, do I know what zip codes I’m running in?
• Do I know what streaming apps I’m running on for every delivered impression?
• Do I have complete transparency on my placements?
• Is the content true full-length shows and movies or is short-form content mixed in?
• How do I control and measure reach and frequency across the campaign?
• How can I make changes mid-campaign and how fast is the turnaround?
• Is my reporting in real-time or do I have to wait until reports are created manually?
• How does a delay in reporting impact my ability to make changes and improve performance of my campaign?
• Do I get impression-level reporting for auditing purposes?
• How competitive are my CPMs?

CTV Advertising: Choosing the Right DSP Technology Matters in Delivering Results

With more than 230 million people tuning into streaming television (CTV), more and more advertisers are looking to capitalize on this expanding audience. With the right ad platform and technology, CTV advertising can be an incredibly powerful tool in your marketing toolkit. JamLoop is here to help you make the most of your CTV advertising investments with their proprietary DSP technology designed specifically for OTT & CTV.

JamLoop is Your CTV Platform to Deal Direct with 250+ Streaming Providers

JamLoop’s platform was built and designed to provide a powerful combination of world-class DSP technology, media planning expertise and operational resources to get reliable results. JamLoop’s technology directly sources and curates premium inventory via 250-plus publishers. By working directly with JamLoop and its team of experts ensures that your ads are directed and seen by the exact audiences you target. By providing real-time campaign optimization and robust reporting, JamLoop gives you complete visibility and control tooptimize and maximize returns on your CTV campaigns.

JamLoop’s proprietary DSP technology allows you to do more than just advertise on CTV. It provides the necessary tools to launch, measure and optimize your campaigns in real time for maximum efficiency. With the right data and insights, you can better understand how to reach the right audience and create effective campaigns. You can also have complete control over how and when your ads are served, ensuring that you get the most out of your advertising budget.

If you’re looking to capitalize on the growing opportunities of streaming television, JamLoop can provide the tools and resources you need to get the most out of your CTV advertising investments. With their proprietary DSP technology and media planning expertise, you can create effective campaigns that reach the right audiences and deliver the results you need.

Contact JamLoop today to get the facts and answers to all your questions.