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OTT/CTV ADVERTISING BLOG

The Advantages of OTT Media Buying and How to Choose the Best OTT Buying Platform

The Advantages of OTT Media Buying and How to Choose the Best OTT Buying Platform

Over-the-top (OTT) advertising is internet-based media streaming, as opposed to traditional cable or satellite television. Streaming services have been growing

November 9, 2020
What is OTT Advertising and Why Is It Better than Traditional TV Advertising?

What is OTT Advertising and Why Is It Better than Traditional TV Advertising?

Over-the-top (OTT) media is online streaming services like Netflix, HBO Go and Hulu, which go over-the-top of traditional cable satellite

November 4, 2020
What is OTT CTV and How Can It Help You Drive Business

What is OTT CTV and How Can It Help You Drive Business

Over-the-top (OTT) services are online streaming services like Sling TV, Hulu, Philo, FuboTV, Disney+ and Pluto tv, which collectively are

October 29, 2020
How to Buy OTT Ads

How to Buy OTT Ads

Many Americans have cut their cords — canceled their cable or satellite television — preferring streaming services over traditional television.

October 13, 2020
The Basics of OTT Advertising

The Basics of OTT Advertising

When people think about paid advertising, they may think about social media ads, Google pay per click campaigns, sponsored content,

October 5, 2020
Using OTT Advertising to Increase Your Presence Locally

Using OTT Advertising to Increase Your Presence Locally

Advertising is all about getting attention for your business, and if you have a physical location, you want to target

October 5, 2020
Demand Side Platform (DSP) vs Supply Side Platform (SSP)

Demand Side Platform (DSP) vs Supply Side Platform (SSP)

In 2020, it seems like there is an acronym for everything in the marketing and advertising industry. From OTT to

August 4, 2020
Streaming TV and OTT Advertising: How does it work?

Streaming TV and OTT Advertising: How does it work?

How consumers watch their favorite TV shows and movies has been changing rapidly over the past few years. If you

July 17, 2020