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OTT/CTV ADVERTISING BLOG

Questions Media Buyers Should Ask OTT/CTV Vendors

Questions Media Buyers Should Ask OTT/CTV Vendors

When you decide to work with an OTT or CTV platform for your advertising needs, there are some things to

April 8, 2021
What to Expect from the Best Local OTT/CTV Advertising Services

What to Expect from the Best Local OTT/CTV Advertising Services

As we all know, over-the-top (OTT) advertising services have become a necessity in the marketing world, since people are increasingly

December 1, 2020
What is OTT in Advertising? OTT Advertising Explained.

What is OTT in Advertising? OTT Advertising Explained.

The way that we consume media has changed significantly over the last decade, with streaming services on the rise and

November 25, 2020
It’s Never Been a Better Time for OTT Video Advertising, Everybody’s Binge-Watching Streaming Channels!

It’s Never Been a Better Time for OTT Video Advertising, Everybody’s Binge-Watching Streaming Channels!

Over-the-top (OTT) streaming services have been growing steadily in popularity since the COVID-19 pandemic made so many people stay home

November 17, 2020
Why Advertising on Crackle is Beneficial to Brands

Why Advertising on Crackle is Beneficial to Brands

Crackle is a streaming service that is supported by ads instead of charging a monthly subscription like many of its

November 12, 2020
The Advantages of OTT Media Buying and How to Choose the Best OTT Buying Platform

The Advantages of OTT Media Buying and How to Choose the Best OTT Buying Platform

Over-the-top (OTT) advertising is internet-based media streaming, as opposed to traditional cable or satellite television. Streaming services have been growing

November 9, 2020
What is OTT Advertising and Why Is It Better than Traditional TV Advertising?

What is OTT Advertising and Why Is It Better than Traditional TV Advertising?

Over-the-top (OTT) media is online streaming services like Netflix, HBO Go and Hulu, which go over-the-top of traditional cable satellite

November 4, 2020
What is OTT CTV and How Can It Help You Drive Business

What is OTT CTV and How Can It Help You Drive Business

Over-the-top (OTT) services are online streaming services like Sling TV, Hulu, Philo, FuboTV, Disney+ and Pluto tv, which collectively are

October 29, 2020
How to Buy OTT Ads

How to Buy OTT Ads

Many Americans have cut their cords — canceled their cable or satellite television — preferring streaming services over traditional television.

October 13, 2020